Hape and The Met Join Forces to Create Innovative Art-Inspired Toys for Early Childhood Learning

Hape and The Metropolitan Museum of Art Collaboration



In an exciting venture aimed at revolutionizing early childhood education, Hape has partnered with The Metropolitan Museum of Art (The Met) to create a distinctive collection of educational toys. To be launched in late 2025, these toys will blend Hape's passion for developmental play with over 5,000 years of art history from The Met's extensive collection, which includes over 1.5 million artworks from across the globe.

The collaboration seeks to foster creativity and enrich learning experiences for infants and toddlers. By integrating beloved art pieces into the design of developmental toys, such as puzzles and other learning tools, Hape aims to create immersive play environments. This initiative is believed to not only support artistic appreciation from a young age but also promote key developmental milestones through engaging play.

Peter Handstein, the Founder and CEO of Hape, expressed enthusiasm about this partnership, stating, "We're delighted to collaborate with The Met to craft toys that merge our devotion to early learning with the heritage of one of the world's most celebrated art institutions. This partnership signifies a wonderful opportunity to embed artistic appreciation in early play, enriching children's learning journeys."

Josh Romm, who heads Global Licensing and Partnerships at The Met, echoed this sentiment, saying, "Our alignment with Hape is rooted in a shared mission to inspire young minds through art. We aim to merge Hape's wisdom in crafting quality early learning toys with the rich narratives that span 5,000 years of art history found in our collection. Together, we hope to ignite interest in creativity and art among the next generation."

The forthcoming collection is set to transform how young children interact with art, presenting beautifully designed toys that resonate with artistic fundamentals. As these toys start to emerge, exact details regarding launch dates and exhibitions will be unveiled soon. This innovative collection promises to be an enriching tool for both play and education, extending the live experiences of art beyond museum walls.

About Hape


Hape stands as one of the leading manufacturers of eco-friendly wooden toys, dedicated to the mission of nurturing children's development through play. Their innovative toys not only captivate young minds but are also designed with sustainability in mind, making them an excellent choice for conscious parents. Hape’s creativity-centric approach ensures families worldwide can partake in meaningful play experiences.

About The Metropolitan Museum of Art


The Met, established in 1870, is dedicated to ensuring the beauty and educational aspects of art are accessible to all. Home to a vast collection encompassing centuries of artistry from around the globe, The Met serves as a vibrant space for cultural interaction. With locations at The Met Fifth Avenue and The Met Cloisters, as well as numerous online resources, millions are afforded the chance to immerse themselves in this rich tapestry of human expression. Art at The Met is more than a display; it lives and breathes through constant engagement and connection with the community.

In conclusion, as Hape and The Met embark on this unique partnership, the anticipation builds around how these art-inspired toys will reshape early learning. Exciting developments are on the horizon, promising to revive the connection between art and education, paving the way for a creative future in the youngest generations.

Topics Consumer Products & Retail)

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