#LILY BROWN #Lily Bear #New Collection

LILY BROWN's New Lily Bear Collection for Summer 2025

The highly anticipated Lily Bear Summer Festival Collection, created by the renowned women's fashion brand LILY BROWN, will make its debut on May 15, 2025. With the collection available across multiple platforms including the official online store and the MASH GROUP app, fashion enthusiasts are in for a treat. The launch will start at midnight, with select items available through various online retailers like USAGI ONLINE, ZOZOTOWN, and Rakuten. For physical shoppers, the new items will be available in stores, subject to each location's opening hours.

A Fun Summer Awaits

This latest line features items from the Lily Bear series, designed to be the standout pieces for summer occasions. The collection balances relaxed comfort with stylish elements, making every piece photogenic and perfect for festival vibes. The designs are crafted to resonate with summer excitement, encouraging wearers to capture the most memorable moments.

Exciting Product Lineup

1. Lily Bear Cable Knit Pullover
- Price: ¥12,980
- Colors: OWHT, PNK, GRN, NVY, BORDER (Fukuoka Parco and Ikebukuro Lumine exclusive colors)
- Size: F

2. Lily Bear Half Sleeve Cardigan
- Price: ¥13,970
- Colors: RED, WHT, BLK, CHECK (web exclusive), LBLU (Lumine exclusive)
- Size: F

3. Lily Bear Sheer Overshirt
- Price: ¥13,970
- Colors: OWHT, PNK, BLU, BLK
- Size: F

4. Lily Bear T-Shirt
- Price: ¥5,940
- Colors: OWHT, BLU, YEL, BORDER, BLK
- Size: F

5. Lily Bear Cap
- Price: ¥6,930
- Colors: IVR, GRN, NVY, PNK (web exclusive)
- Size: F

6. Lily Bear Paisley Scarf
- Price: ¥5,500
- Colors: YEL, RED, NVY
- Size: F

7. Lily Bear Charm
- Price: ¥5,830
- Colors: WHT, PNK, CGRY, BEG, MIX
- Size: F

8. Lily Bear Ribbed Socks
- Price: ¥2,530
- Colors: OWHT, LGRY, PNK, TUQ, BLK
- Size: F

Special Offerings

For online shoppers, there are special items like the Lily Bear Travel Boston Bag, priced at ¥8,800 and available in colors like WHT, BRW, STRIPE, NVY, PNK (exclusive to USAGI), CGRY (exclusive to USAGI), and IVR (exclusive to ZOZO).

Find Your Favorite Items

The complete list of new items will be published online on May 9, 2025, allowing shoppers to preview what's coming. The official online store and other partner sites will feature the new collection prominently. Starting from May 15, the items will officially be available for purchase.

The special feature page on various online platforms will go live at noon on the same day, making it easy for fans to navigate and shop through the vibrant offerings.

About LILY BROWN

LILY BROWN is celebrated for its **