#Japan #Tokyo #Buffalo #EiM #Mika Ninagawa

Buffalo's New Collaborative CM with Mika Ninagawa

In an exciting new collaboration, Buffalo Inc. is set to unveil its third project supporting the artistry of contemporary photographer, filmmaker, and artist Mika Ninagawa. This innovative effort aims to bolster the creative endeavors of artists by enhancing the technological infrastructure they rely on. The much-anticipated television commercial, featuring the creative team "Mika Ninagawa with EiM," will start airing on February 20, 2026.

Overview of the CM

Titled "Dreams of the Beyond in the Abyss," this immersive video piece depicts a stunning interaction between two contrasting worlds – the imaginary and the real. By encapsulating viewers in an environment reminiscent of a "pit" surrounded by LED displays and mirrors, the experience takes audiences on a profound journey of self-exploration through themes of duality such as "light and shadow" and "this side vs. that side."

The Vital Role of Technology in Artistry

At the core of this project lies Buffalo's dedication to ensuring that artists can focus on their craft without the technological hurdles often faced in the creative industry. The collaboration showcases how Buffalo products, specifically the external SSD and Wi-Fi router, are instrumental to the success of the video production.

External SSD: SSD-PHP4.0U3-BA

Providing both speed and reliability, the Buffalo external SSD plays an essential role during video editing. Ninagawa, who utilized this SSD for editing footage captured over the last few years, remarked on the need for efficient data management. "The amount of data was significant, and having a fast connection allowed for seamless editing," she explained, highlighting both the durability and the outdoor-friendly design of the SSD. With protection against water and dust, artists can confidently use this technology in various environments.

Wi-Fi Router: WXR18000BE10P

Alongside the SSD, the Buffalo Wi-Fi router ensures a steady and high-speed internet connection, which is crucial when handling large data files. Ninagawa emphasized the importance of a stable working environment, particularly when dealing with high-resolution video content. "Buffalo has become a familiar name that continuously delivers quality products. Their brand value resonates well with the spirit of challenge and creativity that we embody as artists."

Supporting the Creative Journey

Buffalo is dedicated to providing artists with the tools required to realize their innovative visions. By eliminating technological barriers, Buffalo allows artists to explore their creative potential to the fullest. Their ethos highlights the unseen yet powerful impact of their technology, which supports artists in delivering exceptional work. Buffalo proudly stands behind those braving the realm of creative expression with empowerment and reliability.

Browse the Special Site

Interested individuals can view the completed CM as a piece of art on the dedicated special website. Here, Buffalo curates a portfolio showcasing collaborations with various artists, alongside upcoming releases and projects. It’s a platform celebrating the intersection between technology and creativity, fully aligning with Buffalo's commitment to supporting the arts.

• - Previous Projects of Notable Artists:

- Vol. 1: Rhizomatiks
- Vol. 2: Keichiro Shibuya
- Vol. 3: Mika Ninagawa
- Vol. 4: Kota Morie

Final Notes

The full CM will premiere on February 20th, 2026, within the TBS Television's "Lala LIFE" series. Buffalo remains steadfast in its mission to nurture and support artistic expression, distressing the weight of technology so artists can thrive in their creative pursuits. Don't miss the chance to witness a brilliant blend of art and innovation brought to life by Buffalo and traditionally rooted in the revolutionary work of Mika Ninagawa.

Special Web Page for the CM