#United States #Pittsburgh #Boba POPS® #Popping Boba #RTD Cocktail

Boba POPS® Launches Pop & Go™: The New Ready-To-Drink Cocktail

In an exciting development within the beverage industry, Boba POPS® has officially introduced Pop & Go™, marking its debut as the first ready-to-drink (RTD) cocktail featuring alcohol-filled popping boba. Founded by Unifying Spirits, Boba POPS® has rapidly gained recognition for its unique product offerings that creatively blend the worlds of drinks and fun.

A Revolutionary Beverage Experience
Set to redefine the RTD cocktail space, Pop & Go™ offers consumers an innovative drinking experience with its four distinct flavors, all crafted with a robust 8% alcohol by volume (ABV). Each of these beverages comes in a portable 12 oz cup, physiologically designed to match the pick-and-sip experience that boba drink enthusiasts crave. Now, the popping boba is not just an additive but the main focus of the drink, ensuring that each sip is as exhilarating as the last.

Flavorful Options to Enjoy
The initial flavor lineup includes:

• - Hard Strawberry Lemonade
• - Hard Blueberry Lemonade
• - Hard Peach Green Tea
• - Hard Lychee Black Tea

Each of these delightful cocktails houses approximately 275 calories and 29.5 grams of sugar per serving, aligning perfectly with the nutritional expectations of responsibly-consumed RTD beverages. Retailing at $19.99 for a four-pack, these drinks are tailored for both casual and sophisticated palates, inviting enthusiasts into the colorful world of Boba POPS®.

The Boba Experience Reimagined
As Harmon Rozycki, COO of Boba POPS®, aptly puts it, “Boba POPS® has always been about creating a moment, not just a beverage.” With Pop & Go™, the company aspires to evoke the familiar thrills of visiting a boba shop, where customers engage in the fun of choosing flavors and using boba straws. This new cocktail line aims to provide all of that in a convenient packaging, ready for enjoyment on the go.

Where to Find Pop & Go™
Initially, Pop & Go™ is being test-launched in states such as Wisconsin, Virginia, and Pennsylvania. Offering limited online releases, Consumers in eligible shipping states will have the chance to enjoy Pop & Go™ before the anticipated nationwide rollout set for 2027. The company is optimizing production by preparing a new manufacturing facility in Pittsburgh, where specialized equipment will ensure quality and consistency in production as they gear towards expansive distribution.

About Boba POPS®
Boba POPS® comprises the first-ever alcohol-filled popping boba, creating a dynamic way to engage with spirit beverages. Their range includes not only the popular Pop & Go™ cocktails but also various fruit-flavored popping boba sold across 6,000 retail locations nationwide. With existing flavors like Blueberry, Strawberry, Peach, and Margarita Style, Boba POPS® is effectively revolutionizing the cocktail scene.

About Unifying Spirits
At the helm of this innovation is Unifying Spirits, a beverage company committed to driving unique products in the spirits market. With a talented management team experienced in building valuable beverage brands, they utilize patented process innovations to meet consumer demand for novel drink experiences.

In summary, Boba POPS® is not just launching a new drink; they are enhancing the social experience of enjoying cocktails. The rollout of Pop & Go™ is a strong example of their commitment to creating memorable moments, blending fun with flavor - an exciting treat for boba lovers and cocktail enthusiasts alike!