POLA and Ube City Agreement
2026-03-24 09:40:20

POLA Signs Comprehensive Cooperation Agreement with Ube City in Yamaguchi Prefecture

POLA Partners with Ube City for Community Development



In a significant step towards enhancing community collaboration, POLA, headquartered in Shinagawa, Tokyo, has entered into a comprehensive cooperation agreement with Ube City, located in Yamaguchi Prefecture. The agreement aims to reinforce joint initiatives that address local challenges effectively, contributing to the revitalization of Ube City and improving services for its residents. The mayor of Ube City, Keiichi Shinozaki, attended the signing ceremony alongside POLA's regional head for the Chugoku, Shikoku, and Kyushu areas, Kumi Ueda.

Ube City currently hosts nine POLA shops where 56 skilled Beauty Directors operate, providing valuable services to the community. Even before this formal agreement, POLA had been actively engaging in initiatives such as offering postpartum women hand treatment services at a city-run childcare support center, hosting makeup lessons for high school students preparing for job hunting, and participating in job experience events for elementary and junior high school students.

The comprehensive cooperation agreement emphasizes POLA's commitment to community welfare. The company operates under the sustainability policy, "We Care More. Changing the world with thoughtful consideration." This principle transcends the traditional boundaries of beauty and health, focusing instead on caring for people, society, and the planet as a whole. In anticipation of its 100th anniversary in 2029, POLA is setting specific targets aligned with the UN's Sustainable Development Goals (SDGs), including efforts to eliminate disparities related to gender, age, and community resources.

The agreement outlines various collaborative areas, including:
1. Initiatives for health promotion
2. Support for women's empowerment
3. Childcare assistance programs
4. Employment support initiatives
5. Other activities aimed at further revitalizing the community and promoting collaborative urban development.

The signing of this agreement marks a promising starting point for empowering the residents of Ube City, encouraging them to explore their potential autonomously and contribute proactively to a thriving local society. Through these united efforts, POLA and Ube City intend to foster an environment where individuals can thrive and actively participate in their community.

As POLA continues its journey, its Beauty Directors remain crucial to the company’s mission. Through professional advice and services, they help customers realize their beauty aspirations and add value to their lives. With initiatives such as the recent cooperation with Ube City, POLA is poised to make a lasting impact, establishing a template for how businesses and local governments can work together in meaningful ways.

The agreement comes with careful planning and a vision for a future where community involvement is inherent to daily life, emphasizing mutual growth and progress. POLA's determination to establish a sense of connection and responsibility is evident, as it navigates its path toward making communities stronger and more interconnected.

In conclusion, the partnership between POLA and Ube City highlights the power of collaboration in addressing local issues and enhancing citizen services. As this partnership unfolds, it could serve as a model for similar initiatives across Japan, promoting a united front in community building and sustainable development.


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Topics Consumer Products & Retail)

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