Global EDM Icon Alok to Headline INFINITY Lisbon at SBC Summit This September

Alok Set to Dazzle at INFINITY Lisbon

As the buzz around the SBC Summit continues to grow, the excitement peaks with the news that global EDM sensation Alok will be headlining the INFINITY Lisbon event. Scheduled for September 18th at the iconic MEO Arena, known for hosting world-class acts like Beyoncé and The Weeknd, this event is poised to be a highlight for attendees.

Alok, a key figure in the electronic dance music (EDM) scene, merges the vibrant rhythms of Brazilian music with electronic beats, creating a signature sound that has captured the hearts of millions globally. With over 850 million streams on Spotify for his hit track "Hear Me Now" and a solid presence as one of the top DJs in the world, his performance at INFINITY Lisbon aims to captivate a diverse audience, particularly the gaming community.

Rasmus Sojmark, CEO and founder of SBC, commented on the impact of having Alok at the event: "INFINITY seeks to merge high-level business networking with unforgettable experiences, and having someone of Alok's caliber takes it to a completely new level. I’m proud that we can bring such energy and entertainment to our attendees."

Having been recognized in the DJ Mag Top 100 DJs list for three consecutive years, Alok brings with him a massive following, boasting nearly 22 million monthly Spotify listeners and 29 million Instagram followers. Beyond his music career, Alok has a significant impact on popular culture, most notably through his inclusion as a playable character in the hit game Garena Free Fire.

The INFINITY brand originated in Lisbon, where SBC first introduced an EDM-style festival that showcased talents like Don Diablo, Miss Monique, and Darude. The electrifying energy of that night laid the foundation for what they have cultivated in the electronic music realm today. In line with this legacy, Alok’s appearance adds an old-school charm fused with modern brilliance, making it exceptionally fitting for Lisbon’s vibrant atmosphere.

This year’s SBC Summit, which is anticipated to welcome over 30,000 professionals from betting, gaming, payments, and affiliation industries, will bring together innovators and leaders to discuss the future of gaming and business. The INFINITY Lisbon event is designed exclusively for VIP pass holders, promising an elevated experience filled with high-energy performances and ample networking opportunities. VIP passes are available at an early bird rate of €400, offering significant savings for those who book in advance.

Beyond his musical achievements, Alok is also a passionate philanthropist, supporting various projects through his Alok Institute. His initiatives focus on education, environmental preservation, and social impact programs across Brazil, while also nurturing the next generation of artists through the launch of his record labels, Controversia Records and UP Club Records.

With Alok’s stellar credentials and impactful philanthropic work, the INFINITY Lisbon set to take place at the SBC Summit promises to be a night to remember, filled with incredible music and powerful connections. So mark your calendars for September 18th, as this event is sure to resonate deep within the hearts of music lovers and industry professionals alike. Alok's presence not only reinforces the spirit of celebration but is also a testament to the vibrant culture surrounding electronic music today.

In conclusion, INFINITY Lisbon is set to be a fantastic celebration of music, innovation, and community, showcasing the unique fusion that is Alok's creation. Be part of this exclusive experience and prepare for a night filled with unforgettable moments and connections that will extend beyond the dance floor.