Exciting Energy Gel 'WARABEAT!!' Launches with Unique Flavor for Runners

ANTICIPATION BUILDS FOR 'WARABEAT!!'

On October 1, 2025, the long-awaited 'WARABEAT!!' energy gel, infused with palatinose, will officially hit the shelves and offer an exciting warabimochi flavor that appeals to athletes nationwide. Developed by YOUR MEAL, based in Minato Ward, Tokyo, and led by CEO Daisuke Sudo, this innovative energy gel is set to redefine how runners refuel during their training sessions and races.

PRODUCT DETAILS

The 'WARABEAT!!' comes in two flavors: Black Sugar Warabimochi and Yuzu Warabimochi. Notably, this energy gel integrates research-backed ingredients from DM Mitsui Group, a top sugar manufacturer in Japan, ensuring that it holds up under strenuous running conditions.

To kick off the promotion, select sports retailers like Alpen Group, Xebio, and Victoria will begin to offer the product at limited locations, each with different starting dates for sales. The product will also be available on YOUR MEAL's official online shop starting from September 12, 2025.

ENGAGING WITH AMBASSADORS

The official ambassador for palatinose, renowned pro-runner Daisuke Kamino, also known as the ‘Mountain God’ from his time in the Hakone Ekiden, will star in a brand movie titled 'Daisuke Kamino's Challenge'. This captivating film, available on YouTube, showcases Kamino's journey as both a coach and athlete, highlighting his challenges alongside the benefits of 'WARABEAT!!.'

In a visually stunning opening that reflects his collegiate days, Daisuke is seen consuming 'WARABEAT!!' during his runs, symbolizing the relentless spirit of an athlete at the top of his game.

WHY 'WARABEAT!!'?

Developed in response to a common demand from runners, 'WARABEAT!!' answers the call for a tasty and easy-to-consume energy supplement. Palatinose, the key ingredient, is praised for its slow absorption rate, providing sustained energy for extended periods of activity. With only 4 kcal per gram, similar to regular sugar, its absorption speed is approximately one-fifth of that of sugar, making it an ideal energy source for endurance sports.

Conducting surveys, an impressive 90.3% of runners reported satisfaction with the taste of 'WARABEAT!!.' Many have noted that its flavor balances sweetness without becoming overwhelming, which is a frequent complaint with traditional energy gels.

Daisuke Kamino has endorsed the product, emphasizing its effectiveness during long runs and marathons. The influencer runner Takaya Mitsuka echoed his sentiments, stating that 'the delicious taste and nutritional content make long runs even more enjoyable.'

EXCEEDING EXPECTATIONS

'WARABEAT!!' has not only captured the runner's palate but has also gathered acclaim within the industry, clinching the Gold Award at the 2025 Food and Health Awards sponsored by JACDS. This accolade further cements the brand’s commitment to improving the standards in energy supplements, merging taste and performance.

As the season of sports approaches, ‘WARABEAT!!’ is the product to watch. YOUR MEAL and DM Mitsui Group are committed to supporting the athletic community through product development and sponsorship initiatives to encourage fitness across all levels.

For more information and product details, visit our official website and check out the special campaign, including free sampling at the Runtrip BASE YOYOGI PARK from September 30 to October 6, 2025.

Join us as we unveil the taste that changes the game for runners everywhere with 'WARABEAT!!'. Get ready and fuel your run!

ABOUT THE COMPANIES

YOUR MEAL

Established in November 2016, YOUR MEAL specializes in body transformation foods and healthy meal solutions. The company strives to support individuals in achieving their fitness goals while also offering catering services.

DM Mitsui Group

With a storied history in sugar manufacturing, DM Mitsui Group, established in 1947, focuses on innovating nutritional products tailored to a broad audience. The group emphasizes its commitment to fostering a more energy-conscious society as a core part of its corporate philosophy.