#USA #Miami #Royal Caribbean #Celebrity Cruises #Silversea

Royal Caribbean Group Launches Innovative 'Points Choice' Loyalty Program for Travelers

In an era where many loyalty schemes are diminishing their offerings, Royal Caribbean Group is redefining the loyalty experience within the vacation sector. With the announcement of the new Points Choice program, which is set to launch in January 2026, guests will have enhanced flexibility in how they earn and utilize points across Royal Caribbean, Celebrity Cruises, and Silversea.

A New Standard for Loyalty

Points Choice is a groundbreaking initiative enabling guests to earn loyalty points across different brands and apply these points wherever they matter most. This program is designed to support the evolving travel habits of consumers who are increasingly exploring more options within the Royal Caribbean Group family.

As Jason Liberty, chairman and CEO of Royal Caribbean Group, mentioned, “Points Choice is structured with our guests at the forefront. By allowing them to direct their loyalty points to where they have the greatest impact, we fulfill our promise to make every trip more rewarding.”

Features of Points Choice

Beginning on sailings departing after January 30, 2026, Points Choice will connect existing loyalty programs: Royal Caribbean's Crown Anchor Society, Celebrity Cruises' Captain's Club, and Silversea's Venetian Society. This means that guests traveling with one brand can use their earned points in the loyalty program of another, thus enjoying the advantage of building their status in a preferred program or discovering new experiences across brands.

Moreover, Points Choice is built upon the existing success of the Status Match program, introduced in May 2024, which granted guests equivalent tier status across the three brands. This interconnectivity ensures that travelers can retain their benefits regardless of which Royal Caribbean brand they choose to sail with.

Benefits of Points Choice

• - Flexibility and Choice: Guests can allocate their accrued points to the loyalty program of their choice, enabling a more personalized journey to achieving status.
• - Earning Points: Travelers will continue to earn points in the same way as before, with the ability to transfer points to different brands within a 14-day window after a cruise.
• - User-Friendly Technology: The program will be accessible online, allowing guests to manage their points conveniently and effectively.

This innovative approach aims to create one of the most integrated and rewarding loyalty ecosystems in the travel industry. By empowering guests to better control their travel rewards, Royal Caribbean is not only enhancing loyalty but also encouraging more explorative journeys among its valued guests.

About Royal Caribbean Group

Renowned for its commitment to delivering unrivaled vacation experiences, Royal Caribbean Group oversees nearly 70 ships covering approximately 1,000 destinations worldwide through its brands. With a focus on continuously enhancing its offerings, the company is also expanding its portfolio of private destinations by aiming to grow from three to eight by 2028. Furthermore, it plans to enter the river cruising segment with Celebrity River Cruises in 2027. Recognized by Forbes as one of America’s Best Companies for 2026, Royal Caribbean Group is dedicated to providing extraordinary vacations responsibly.

For further information about Points Choice and related details, visit Royal Caribbean Group's official website.

Conclusion

In summary, with the launch of Points Choice, Royal Caribbean Group is not only adapting to the changing dynamics of travel loyalty programs but also setting new benchmarks. This initiative provides a unique opportunity for travelers to engage more deeply with their preferred brands and create memorable experiences. As travelers look for more flexibility and rewards during their vacations, Points Choice stands to revolutionize the loyalty landscape in the cruise and travel industry.