FENDI Launches Exclusive Pop-Up Store at Isetan Shinjuku

FENDI Pop-Up Store at Isetan Shinjuku

FENDI, the iconic luxury brand hailing from Rome, will host an exclusive pop-up store at Isetan Shinjuku's The Stage from September 2 to September 8, 2026. This exciting event celebrates the launch of the new fall/winter collection for 2026-27, crafted under the visionary guidance of Chief Creative Officer, Maria Grazia Chiuri.

The pop-up store will showcase a modern, practical wardrobe designed for those who appreciate self-expression and confidence. Visitors can expect interiors that echo the spirit of Rome, featuring FENDI yellow reminiscent of a Roman sunset and luxurious marble patterns. The central installation will feature bold typography inspired by the ruins of Rome, emphasizing the uniqueness of the new collection.

One of the highlights of the pop-up will be the early availability of iconic bags from the 2026-27 Fall/Winter Collection, alongside exclusive personalization services. The signature “FENDI Magic” bag will be introduced, showcasing a square silhouette, distinctive tubular handles, and a FENDI logo adorned with the new design elements. A special embroidery service will be available during this event, offering a unique beige color exclusive to Japan, allowing buyers to personalize their bags with up to three initials and dots (for example: M.G.C.).

In addition, visitors can explore a reinterpreted version of FENDI's iconic Peekaboo bag, known as “My Peekaboo.” This model returns to its original silhouette with a soft, rounded shape, available in various materials and colors, complemented by a lengthened strap for added functionality. Initials can be hot-stamped inside the bag, providing an additional layer of personalization, with this service set to launch in select stores shortly after the event.

Other offerings include the exquisite “FENDI Heartbeat” jewelry, combining vintage gold with heart motifs, and the “Phone Camera Case” from the men's collection, perfect for storing smartphones, making it a well-rounded experience for visitors.

This pop-up presents a unique opportunity to discover a truly one-of-a-kind bag, underscoring FENDI's commitment to craftsmanship and luxury.

Details of the FENDI Pop-Up Store

- Location: Isetan Shinjuku, 1F The Stage, 3-14-1 Shinjuku, Tokyo, 160-0022 Japan
- Duration: September 2 (Wednesday) to September 8 (Tuesday)
- Hours: 10:00 AM to 8:00 PM
- Please note that Isetan’s main building will be closed on September 4.

Don't miss the chance to visit and personalize your FENDI bag, creating a lasting memory and an exclusive piece of luxury fashion.