Get Five Times the JRE Points with the New 'Burnt Caramel Latte' Campaign!
From January 8 to February 8, 2026, JR East Cross Station Water Business Company will launch an exciting promotional campaign known as 'Get Points by Buying Burnt Caramel Latte.' This initiative offers customers a chance to earn five times the JRE POINTS when they purchase the featured drink using a Suica card registered on the JRE POINT website at plus acure vending machines. To enhance the rewards, there is also an existing morning and evening five-times campaign, which when combined with the current offer, allows for earning up to nine times the points!
Visit our campaign website for more details: Campaign Page
(Note: The page will be available starting January 8 at 10:00 AM.)
Each Burnt Caramel Latte purchased at the price of 200 yen usually grants 2 JRE POINTS (1 point per 100 yen spent). However, during this campaign:
This exciting promotion comes on the heels of the successful launch of the 'Creamy Caramel Latte', which featured a milk caramel sauce and was immensely popular, selling out earlier than expected in October 2024. Our surveys indicated a clear preference among customers for a burnt (bitter) caramel flavor, prompting us to introduce the Burnt Caramel Latte.
Made with Hokkaido cream and rich burnt caramel sauce, this latte delivers a delightful fusion of creamy milk and slightly bitter, toasted notes of caramel – perfect for moments of relaxation or a delightful afternoon treat. Don’t miss the opportunity to indulge in this comforting beverage and elevate your coffee experience!
As part of the effort to provide high-quality beverages, plus acure focuses on sourcing premium ingredients. Found in major Tokyo metropolitan area stations, there are around 380 plus acure vending machines offering a range of unique products not available at regular acure vending machines.
With this latest campaign, customers can enjoy a new level of convenience and taste, making their daily routines a bit more special. Whether it’s grabbing your morning coffee or treating yourself on your way home, plus acure ensures you’ll have a satisfying experience with every sip!
Campaign Details
- - Promotion Title: Get Points by Buying Burnt Caramel Latte
- - Featured Item: Burnt Caramel Latte
- - Product Price: 200 yen (including tax)
- - Eligibility Conditions: Customers must use a registered Suica card at plus acure vending machines located within JR East's stations to purchase the Burnt Caramel Latte.
- - Campaign Duration: January 8 (Thursday) - February 8 (Sunday), 2026
- - Points Granted: Scheduled for early March 2026
Visit our campaign website for more details: Campaign Page
(Note: The page will be available starting January 8 at 10:00 AM.)
Points Calculation Breakdown
Each Burnt Caramel Latte purchased at the price of 200 yen usually grants 2 JRE POINTS (1 point per 100 yen spent). However, during this campaign:
- - The customer earns 8 extra points from this promotional activity, and can additionally earn 8 points from the regular morning and evening five-times campaign. In total, that means customers can accumulate 18 points per latte!
Key Notes
- - Only purchases made at plus acure vending machines will qualify for this campaign.
- - If the latte is purchased at 'NewDays' or 'NewDays KIOSK', it won't qualify for the points.
- - Points awarding timings may differ from the morning and evening five-times campaign, for which points are usually provided the day after purchase.
- - A registered JRE POINT Suica is mandatory for participation in this campaign.
- - Purchases made using JRE POINTS will not be part of this campaign offer.
- - The campaign may be altered or terminated without prior notice.
About Burnt Caramel Latte
This exciting promotion comes on the heels of the successful launch of the 'Creamy Caramel Latte', which featured a milk caramel sauce and was immensely popular, selling out earlier than expected in October 2024. Our surveys indicated a clear preference among customers for a burnt (bitter) caramel flavor, prompting us to introduce the Burnt Caramel Latte.
Made with Hokkaido cream and rich burnt caramel sauce, this latte delivers a delightful fusion of creamy milk and slightly bitter, toasted notes of caramel – perfect for moments of relaxation or a delightful afternoon treat. Don’t miss the opportunity to indulge in this comforting beverage and elevate your coffee experience!
Plus Acure Vending Machines
As part of the effort to provide high-quality beverages, plus acure focuses on sourcing premium ingredients. Found in major Tokyo metropolitan area stations, there are around 380 plus acure vending machines offering a range of unique products not available at regular acure vending machines.
With this latest campaign, customers can enjoy a new level of convenience and taste, making their daily routines a bit more special. Whether it’s grabbing your morning coffee or treating yourself on your way home, plus acure ensures you’ll have a satisfying experience with every sip!
Topics Consumer Products & Retail）
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