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Eve DeMartine Recognized as a Leading Female Entrepreneur

On March 11, 2025, Inc. announced its annual Female Founders 500 list, spotlighting Eve DeMartine, the innovative mind behind the viral shapewear brand, Popilush. This prestigious recognition celebrates 500 enterprising women excelling in various industries, including DeMartine, whose remarkable journey exemplifies resilience and forward-thinking in business.

DeMartine's leadership has propelled Popilush to new heights within the fashion industry, focusing on comfort and empowerment. The brand saw an astonishing 31-fold increase in Gross Merchandise Value (GMV) in 2023, selling over 2 million units. This surge can be attributed, in part, to Popilush’s viral moment in late 2022, which ignited significant consumer interest and solidified the brand’s market presence.

Inc. meticulously evaluates thousands of applicants each year to curate the Female Founders list, considering both qualitative and quantitative measures. Metrics such as revenue, sales growth, funding, and audience engagement play a critical role in a founder’s selection. The advisory board, encompassing industry leaders from various sectors, rigorously assesses each submission to ensure deserving entrepreneurs are recognized.

The 2025 Female Founders list highlights entrepreneurs like DeMartine, who are not only reshaping their fields but are also driving economic growth, collectively attracting approximately $9 billion in revenue in 2024 alone. More than just a business leader, DeMartine views the recognition as part of a broader narrative of empowerment for women.