#Hisense #United Arab Emirates #Dubai #FIFA #VAR

Hisense's Display Technology at FIFA Club World Cup 2025

Hisense, a prominent name in consumer electronics and home appliances, marks a significant milestone by showcasing its advanced display technology during the FIFA Club World Cup 2025™. The event, held in Dubai, exemplifies the integration of innovative technology into elite sports environments, particularly within the Video Assistant Referee (VAR) room at the International Broadcast Centre (IBC). Here, Hisense's state-of-the-art screens provide unparalleled visual clarity and detail for critical match assessments.

A New Standard for VAR Technology

The VAR system has strict demands for display performance, requiring high resolution, color precision, and real-time responsiveness. Hisense's technology meets these criteria, delivering visuals that ensure referees have the best possible insight into each play. This partnership marks a groundbreaking moment as FIFA grants exclusive VAR screen branding rights to Hisense, highlighting its status as a trusted provider of display solutions at the highest competitive levels.

Ismail Al Hurani, Vice President of Hisense MEA, expressed pride in having Hisense technology trusted in such crucial scenarios. He stated, _“To be at the heart of the decision-making process through our displays reflects the precision and innovation we strive for across all our products.”_ This partnership reinforces Hisense's commitment to excellence in global sports and exemplifies its ability to fulfill demanding performance benchmarks.

Brand Presence Beyond the VAR Room

Hisense's branding goes beyond the VAR room, extending to stadium presentations where viewers can see the company’s logos on dynamic LED perimeter boards and massive jumbotrons. Eye-catching messages promoting products such as the “HISENSE 100” TV and the “#RGB-MiniLED TV” will be displayed prominently. These advertisements not only promote their flagship technologies but also emphasize Hisense's dedication to enhancing the overall experience for fans and viewers worldwide.

By the time global audiences tune in to watch the tournament's firsthand action, Hisense aims to recreate the experience in homes across the globe. Its role as a leading technology partner at the event reflects its mission to elevate the viewer's experience not just in the stadium and the VAR room but also at home, embodying the ethos of “Own the Moment.”

Hisense's Legacy and Future Endeavors

Founded in 1969, Hisense has become a recognized leader in the consumer electronics field, operating in over 160 countries and specializing in high-quality multimedia products and smart IT solutions. The company ranks second worldwide in total TV shipments for the years 2022 to 2024 according to Omdia, and holds the title of number one for TVs 100 inches and above. As the inaugural official partner of the FIFA Club World Cup 2025™, Hisense is dedicated to fostering global sports partnerships to connect with a diverse audience.

With 31 research and development centers, 36 industrial parks, and 64 international offices, Hisense is shaping the future of entertainment technology. Its regional headquarters situated in Dubai and several offices across the MENA region annually focus on cutting-edge manufacturing and innovation to cater to market demands. Stay connected with Hisense’s latest advancements through their website: https://hisenseme.com/.

In conclusion, Hisense's collaboration with FIFA during the Club World Cup 2025 not only sets a new bar for display technology in sports but also demonstrates how advanced technology can enhance the experience for fans and referees alike, ensuring that the essence of the game is captured in every frame.