Hisense TV Strengthens Its Global Presence as No. 2 and Dominates 100-Inch TV Market
Hisense TV Strengthens Its Global Presence as No. 2 and Dominates 100-Inch TV Market
Hisense, a prominent player in the field of electronics and home appliances, has maintained its spot as the second largest TV manufacturer worldwide, a position it has held since 2022. In 2024, the company delivered an impressive 29.14 million TV sets, capturing a notable 14% share of the global television market according to Omdia, a leading market research firm. This achievement marks Hisense as the only TV manufacturer to achieve consistent growth for seven consecutive years, further solidifying its competitive edge.
Major Highlights
One of the standout facts from Hisense's performance is its dominance in the large-screen TV sector. The brand leads globally with a 19.8% market share for TV sets sized 75 inches and above. Particularly impressive is Hisense's commanding position within the ultra-large TV segment, where the company boasts a staggering 30.3% market share for models with a diagonal size of 98 inches and more. Most notably, in the 100-inch TV category, Hisense holds 58.8% market share, an unmistakable indicator of its leadership in this lucrative segment.
Continuous Commitment to Innovation
What drives Hisense's continued success is not merely its strong market presence but also its unyielding commitment to user-centric technology and high-quality products. The company has made significant strides in enhancing customer experiences with innovative features. For instance, the 116-inch TriChroma LED TV showcases leading-edge technologies such as the RGB Local Dimming Display Technology. Furthermore, the Hi-View AI Engine X incorporates AI-driven functionalities, including AI Peak Brightness and AI RGB Local Dimming, which adjust in real-time to ensure vibrant and lifelike images.
The Role of AI in Hisense Technology
AI serves as an invaluable asset for Hisense, driving innovation and improving energy efficiency while enhancing overall viewing experiences. This strategic emphasis on advanced technology underpins Hisense's position as a leader in the television market, illustrating the brand's foresight in anticipating consumer preferences and technological trends.
Future Outlook
Looking ahead, Hisense is well-positioned to sustain its growth trajectory and remain a preferred choice among global consumers. The company is not only enhancing its current offerings but also setting industry standards through strategic partnerships and cutting-edge technology advancements.
Hisense’s rapid expansion across over 160 countries emphasizes its resolve to deliver multimedia products, home appliances, and intelligent IT solutions tailored to diverse consumer needs. As detailed by Omdia, Hisense continues to ascend in the global marketplace, ranked as the world's number 2 TV supplier from 2022 to 2024 and recognized as the leading brand in 100-inch+ televisions from 2023 to 2024.
Conclusion
The continuous success of Hisense amidst a fiercely competitive environment speaks volumes about its strategic planning, innovative products, and dedication to customer satisfaction. By focusing on technological advancements and consumer-centric solutions, Hisense not only fortifies its market position but also sets the stage for a fruitful future in the electronics landscape.
Topics Consumer Technology）
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