#Japan #Chiba #Meiji #Savas #Koutaro Shinohara

Partnership with Athlete Koutaro Shinohara

Recently, Meiji Co. Ltd., led by President Fumijiro Yao, announced a partnership with renowned athlete Koutaro Shinohara. This agreement aims to support Shinohara's training and development through Meiji's protein brand, SAVAS, focusing on nutritional advice around sports supplements and diet.

Koutaro Shinohara, who is a member of the Fujitsu Track and Field team, has impressed the athletic community with his outstanding records and dedication. The collaboration was formalized in February 2026, as both parties strive towards enhancing performance in rigorous sports conditions.

The Legacy of SAVAS

For over 45 years, SAVAS has been dedicated to assisting elite athletes in elevating their performance, driven by the desire to break personal and national records. The motto of Meiji emphasizes continuous innovation in the fields of food and health, ensuring that they remain at the forefront of delivering valuable resources to athletes.

In Shinohara's case, this partnership will not only include providing SAVAS products but will also encompass comprehensive guidance on protein intake, digestive health, and body composition monitoring, ensuring he has a well-rounded nutritional strategy.

Meet Koutaro Shinohara

• - Birthdate: September 3, 2002 (23 years old)
• - Hometown: Chiba Prefecture
• - Height: 175 cm
• - Education: Tomisato High School, Komazawa University
• - Affiliation: Fujitsu Track and Field Division

Record Highlights

• - 5000m: 13:15.70 (2024) - Japanese student record
• - 10000m: 27:35.05 (2024)
• - Half Marathon: 59:30 (2025) - Japanese student record

Shinohara expressed his enthusiasm for the contract with Meiji, noting, "My journey with SAVAS began during my high school days. The flavor of the SAVAS Whey Protein 100 Rich Chocolate was irresistible, and I enjoyed it regularly. Now, I lean on SAVAS Pro WPI Recovery and Pro WPI Clear, which not only taste great but mix easily and are perfect for post-training.

In athletics, the results are measured in numbers. I aim to break the 12-minute barrier in the 5000m and the 26-minute threshold in the 10000m, becoming the first Japanese athlete to do so. I am also keen on pursuing marathon running in the future. With SAVAS by my side, I intend to accumulate every advantage possible to achieve these goals."

Commitment to Nutritional Guidance

Meiji is committed to disseminating nutritional information across various levels of athletics, from professional to junior athletes. They provide nutritional seminars for school sports teams and continuously strive to support all individuals involved in sports, aligning their wellness and performance through strategic dietary support. With tailored nutritional plans and collaboration with athletic organizations, Meiji aims to empower athletes leveraging their vast wealth of expertise in sports nutrition.

About SAVAS

Launched in 1980, SAVAS has garnered broad support from consumers thanks to its evidence-based product development aligned with sports performance needs. Their comprehensive line of protein products meets the diverse requirements of everyone from elite athletes to casual sports enthusiasts.

Featured Products for Koutaro Shinohara

• - SAVAS Pro WPI Recovery (Muscat Flavor)
• - SAVAS Pro WPI Clear

As Meiji continues to innovate in the realm of sports nutrition, Koutaro Shinohara's partnership exemplifies a shared vision for success in the competitive world of athletics.