#Japan #Tokyo #Pickleball #Sauna #W ARC

Introduction to W ARC

The innovative wellness project "W ARC" (pronounced as Double Arc) has taken a leap forward with the collaboration of MIC FIELD, a creative production company based in Shibuya, Tokyo, and Noah Indoor Stage, renowned for its indoor tennis schools spread across Japan. This initiative aims to fuse sports with relaxation, ultimately reimagining urban living and well-being.

Project Background: Redesigning Urban Spaces

Modern urban environments often leave people feeling connected yet isolated. Individuals face challenges when trying to maintain a healthy lifestyle, including difficulties in continuing exercise routines, forming habits alone, and sensing actual recovery during downtime. In light of these issues, W ARC seeks to counteract this lack of engaging experiences and create a more fulfilling urban lifestyle by introducing a well-being project that fosters connections between individuals while encouraging wellness practices.

The project highlights three main components that redefine how we experience urban life:

• - Establishing comfortable distances to encourage social connections
• - Creating mechanisms that promote wellness without strenuous effort
• - Designing quick pathways for psychological and physical resets

Experience Value Offered by W ARC

W ARC focuses on enhancing social interactions and wellness in various ways:

1. Spontaneous Communication: Pickleball, known for its accessibility to beginners, promotes easy rallies and natural conversations. Adding sauna experiences into the mix softens psychological barriers, leading to unforeseen connections between participants.

2. Effortless Wellness: Unlike strenuous workouts, W ARC combines light exercise with relaxation to create an experience where participants feel rejuvenated without excessive effort. This subtle approach allows for a more enjoyable return to wellness.

3. Quick Recovery Design: By merging exercise with sauna sessions, W ARC allows participants to reset both mentally and physically in just 2-3 hours—perfectly appealing to busy urban dwellers.

4. Re-Imagining Urban Spaces: Transforming parks and urban areas from mere transit zones to destinations for stays and experiences that redefine the city’s value through unique interactions and activities.

Event Overview

The first event featuring W ARC will be part of the urban wellness initiative "Wellness Park Tokyo," taking place at Meiji Park in Shinjuku, Tokyo, during the Golden Week from April 24 to May 10, 2026. This event will showcase various experiential programs merging pickleball and sauna experiences.

W ARC Program Highlights

1. Pickleball × Sauna

Date: May 3rd, 2026
Time: 9 AM – 11 AM (pickleball), followed by sauna session
Instructor: Saki Ooyama
Participation Fee: ¥7,200
Limited Spots: 12 females only
Participants will engage in a two-hour interactive program that combines lessons with a sauna experience. They'll receive guidance from Coach Ooyama and have opportunities to play while benefiting from the social environment and sauna minutes later.

Registration Link: Event Registration

2. Pickleball × Meditation

Date: May 16th, 2026
Time: 9 AM - 11 AM
Instructors: Kevin (meditation expert) & Pikuyuu
Participation Fee: ¥5,000
Limited Spots: 12
Registration Link: Event Registration

3. Pickleball Experience

Dates: May 6, 10, and 17, 2026, from 12 PM - 2 PM
Courses provided by different coaches, including Aoi Nakata and Yuta Yoshida.
Participation Fee for each session: ¥5,000
Registration links for each date: 6th Registration, 10th Registration, 17th Registration.

Future Expansion

W ARC aims to expand its offerings further into corporate wellness programs, community engagement projects, and urban space utilization initiatives, transforming the initiative from just an event into a platform for re-envisioning the relationship between people and urban environments.

Seeking Collaborating Companies

We invite brands operating in beauty, food and beverage, apparel, and wellness to participate in this experiential marketing journey. This project is particularly aimed at reaching out to women in their 20s and 30s who are keen on engaging with innovative wellness initiatives.

Company Overview

MIC FIELD

• - Motto: Make Into Colors, in every field.
• - Description: A creative studio focusing on experiences, spaces, and media representations through design and storytelling.
• - Location: 1-10-8 Dogenzaka, Shibuya, Tokyo, Japan

Noah Indoor Stage

• - Industry Leader: Offers indoor tennis schools and now ventures into providing pickleball experiences.
• - Location: 524 Higashiyama, Himeji City, Hyogo, Japan

Explore the official W ARC page on Instagram for more updates: W ARC Instagram.