Hisense Achieves Historical Sales Success Abroad During Black Friday with Groundbreaking Innovations

Hisense Cleans Up During Black Friday

In a stunning display of market strength, Hisense, a leading global brand in consumer electronics and appliances, has reported record-breaking sales abroad during the Black Friday shopping event. This achievement not only underscores Hisense's dominance in large-screen televisions but also highlights the growing consumer appetite for its innovative smart home products.

During this shopping frenzy, Hisense's performance in major markets was particularly impressive, with a notable focus on premium large-screen televisions, especially the 100-inch models. In Australia, sales skyrocketed by 106%, while South Africa saw Hisense take a commanding lead in market share across key retailers such as MAKRO, OKF, and HIFI. Germany, too, celebrated a remarkable year-over-year sales increase of 220%, securing the top spot on Amazon. According to data from Circana, Hisense experienced a staggering 94% year-over-year sales growth in the USA, moving 490,000 units during the same period.

Hisense has made significant strides in the large screen TV segment, with a marked uptick in demand for ultra-large format TVs and MiniLED technology, particularly in the UK. Mexico also witnessed a surge in demand for large-screen and premium products, with significant growth in MiniLED TV and 85-inch models. In the USA, sales of 100-inch TVs reported an astounding increase of 7504%, while in Italy, there was a breakthrough in the mid-to-high-end and large screen segments, with MiniLED TV sales climbing by 244%.

In addition to its television lineup, Hisense's commitment to enhancing customer lifestyles through smart home solutions has proven successful. The BCD-522 model, which features a smart Wi-Fi mode allowing users to control refrigerator temperature settings remotely via the ConnectLife app, became a favorite among consumers. Its food inventory system enables users to keep track of their groceries, manage expiry dates, and receive alerts, facilitating smarter kitchen management.

The innovative approach to smart home technology has resonated with consumers across the globe. In Germany, Hisense marked a record sales week for refrigerators, capturing a considerable share of the premium model market. In France, there was a significant uptick in the premium segment, while in the UK, the BCD-522 completely sold out, with sales in France up by an impressive 176% year-on-year.

Recognized as a premier global brand, Hisense continues to carve out its role in the consumer electronics and appliance sphere. As per Omdia's rankings, Hisense was the world leader in the 100-inch TV category in 2023, maintaining its position from Q1 to Q3 of 2024. The company is on a dynamic growth trajectory, operational in over 160 countries, specializing in multimedia products, RTV devices, and smart IT solutions.

Hisense's advancements in both the television and smart home appliance sectors not only solidify its market presence but also showcase its commitment to innovation and consumer satisfaction. With an ever-growing array of products tailored to consumer desires, Hisense is set to remain at the forefront of the global electronics market.