#Japan #Tokyo #Niigata #Oisix #R10 Project

Oisix's Commitment to Niigata’s R10 Project

Oisix ra Daichi Inc., known for its subscription-based food delivery services, has recently been recognized as a supporting company of the “R10 Project” initiated by Niigata Prefecture as of April 10, 2026. This recognition highlights Oisix's commitment to boosting local food self-sufficiency rates, which currently stand at a concerning 38% on a caloric basis – one of the lowest among developed nations.

Earlier this year, on April 3, Oisix signed a comprehensive cooperation agreement with Niigata Prefecture, which includes various initiatives to promote the sale of local agricultural, forestry, and fishery products. The R10 Project aims to substitute at least 10% of imported wheat flour with domestically-produced rice flour, thereby encouraging local consumption and awareness of regional agricultural products.

Recognizing the need for action, Oisix plans to take concrete measures through its platform, Oisix, by developing and selling products made from local rice flour and supporting its partner, the Oisix Niigata Albirex Baseball Club (Albirex BC). This partnership extends to stadium initiatives and gourmet development, aiming to elevate Japan's food self-sufficiency.

The R10 Project Explained

The R10 Project is a collaborative effort by Niigata Prefecture to enhance food self-sufficiency through three key strategies: 1) developing large-volume demand at consumer levels, 2) broadening consumer demographics, and 3) promoting the use of rice flour in households. Those companies and organizations that actively contribute to these objectives will be officially recognized as “R10 Project supporting companies.” Oisix, along with the Niigata Professional Baseball Organization that manages the Albirex BC, is now part of this initiative.

Future Plans and Product Initiatives

Oisix has a distinct agenda for product development, with potential launches showcasing local rice flour products. A notable upcoming release is a new ramen dish featuring Niigata's rice flour—the “Niigata Nagaoka Specialty! Soy Sauce Ramen with a Hint of Ginger,” set to debut on April 16, 2026. This ramen dish is themed around one of Niigata’s famous ramen varieties and is designed to offer an authentic local flavor experience from the comfort of home.

Product Details:

• - Name: Niigata Nagaoka Specialty! Soy Sauce Ramen with a Hint of Ginger
• - Price: 523 yen (tax included)
• - Availability: Starting from April 16, 2026, at 10:00 AM
• - Description: This ramen set features a soy sauce broth devoid of chemical seasonings paired with rice flour noodles, encapsulating the essence of Nagaoka's ginger soy sauce ramen.

Collaboration with Albirex BC

In its efforts to promote rice flour, Albirex BC has previously welcomed “Komepanman”—a character symbolizing local rice flour—at its games and has also sold the “Fluffy Busse” product developed by Oisix in the stadium. Oisix plans to deepen its collaboration with the baseball club to create and promote new rice flour recipes, enhancing the overall experience for spectators while advocating for increased rice flour consumption within the region.

About Oisix

Founded in 2000, Oisix’s food delivery service operates under the belief that only food producers who would serve their products to their families should provide food for consumers. The platform emphasizes organic and specially cultivated farm products while minimizing additives. As of December 2025, Oisix’s membership surpassed 360,703, with innovative products such as meal kits (Kit Oisix) seeing cumulative shipping surpassing 250 million meals as of February 2026.

Through its initiatives, Oisix is dedicated to tackling societal issues surrounding food while addressing sustainability through the promotion of ‘sustainable retail’ practices and reducing food waste throughout the supply chain, from farm to table.

Conclusion

With its new initiative in collaboration with Niigata Prefecture's R10 Project, Oisix is poised to play a significant role in transforming local food systems and enhancing consumers' connection to regional agricultural products. The company’s varied initiatives not only promise delicious offerings but also shine a spotlight on the importance of food self-sufficiency in Japan.

For more information on Oisix and its commitment to sustainability, visit Oisix ra Daichi.