Feather's Haircut Monster Takes Center Stage at Thank You! Bright Future Festival

Feather's Haircut Monster at the Thank You! Bright Future Festival

On May 22, 2025, the Thank You! Bright Future Festival was held, hosted by Benesse Corporation. This exciting event featured a seminar and hands-on experience focused on Feather Safety Razor Co.'s innovative product, the Haircut Monster. Headquartered in Osaka, Japan, Feather specializes in manufacturing and selling shaving and beauty products, as well as medical knives.

During the festival, Feather collaborated to support Thank You! Ambassadors by introducing them to the Haircut Monster, a tool designed for easy, professional-looking haircuts at home. Attendees were able to experiment with this product at a designated booth, where they participated in self-haircutting sessions using wigs. Many were pleasantly surprised to find how easily they could achieve a natural look in their haircuts.

Event Overview

- Event Name: Thank You! Bright Future Festival Early Summer 2025
- Date & Time: May 22, 2025, from 11:00 AM to 3:00 PM
- Content: Product introduction seminar for 50 Thank You! Ambassadors, product experience sessions with five participating companies, and Instagram postings.

Haircut Monster Product Introduction and Usage Instructions

The event kicked off with an enlightening presentation on the Haircut Monster's concept and features. By utilizing professional-grade blades, the tool enables users to attain salon-quality cuts with ease—something many have been enthusiastic about. Additionally, demonstrations were provided to explain the functionality of the Haircut Monster's front hair cutter and haircut brush, showcasing video tutorials to enhance understanding.

Haircut Monster Experience

A dedicated experience booth was set up for Thank You! Ambassadors to try the Haircut Monster. They used wigs to gain hands-on experience with front haircuts and volume reduction techniques, with many expressing astonishment at how natural their results appeared. This was a unique opportunity for attendees to realize how easy it is to achieve great haircuts at home.

Feedback from Ambassadors and Influencers

Participants shared their excitement about learning to cut bangs more effectively:

- "I was amazed to understand the cutting theory. I usually just went with the flow."
- "Cutting bangs used to scare me, but I feel confident I won't make any mistakes this time. I can’t wait to try it at home!"
- "It was great to learn tips to avoid any failures; I'm ready to implement them right away!"
- "After trying it at the booth, I was really surprised at how natural the finish looked."
- "I often wanted to reduce my hair volume but didn't know how; I'm glad to learn new techniques!"

Insights from Marketing Supervisor Yuki Saka

Yuki Saka, from the Sales Planning Department, shared how this event helped highlight the utility of the Haircut Monster for at-home haircuts, especially for children's haircuts. They received positive feedback, with many saying they felt capable of using the product at home. Yuki expressed gratitude for the enthusiasm shown by participants: "It was heartwarming to hear things like, 'I think I can do it myself' and 'I want to use this for my child's haircut.' We plan to continue creating informative experiences that enhance everyday lives."