#United States #Hood River #Non-Alcoholic #Wilderton #Aperitivo Culture

Wilderton Aperitivo Co.: A New Era in Non-Alc Beverages

Wilderton, renowned as America's first non-alcoholic distillery and tasting room, has changed its name to Wilderton Aperitivo Co., marking a significant rebranding effort aimed at establishing a strong presence in the rapidly evolving world of non-alcoholic beverages. This transition isn't merely cosmetic; it signals a bold commitment to elevating the spritz and aperitivo culture across the United States.

The spritz, a light and refreshing cocktail originating from Italy, has rapidly gained popularity in America — now touted as the fastest-growing cocktail trend in the country. The ethos behind spritz culture reflects a lifestyle centered on intentional social interactions, favoring mindful drinking and alcohol-free options. As spritz cocktails continue to captivate consumers, Wilderton is stepping in to offer craft, non-alcoholic alternatives designed for enthusiasts who want to enjoy the flavor without the effects of alcohol.

New Offerings and Reimagined Flavor Profiles

In conjunction with its rebranding, Wilderton has introduced Citrus Aperitivo, a bright and flavorful addition to its lineup, complementing the existing Bittersweet Aperitivo. Both non-alcoholic spritz options are meticulously crafted in Oregon from raw botanicals sourced from six continents, ensuring a unique and refreshing taste profile that sets them apart in the crowded beverage market.

Wilderton's products aim to provide a robust, flavorful alternative to conventional alcoholic beverages. As Brad Whiting, the Co-Founder and CEO, articulates, “This launch reinforces our commitment to non-alcoholic beverages imbued with complexity and care. We’re not just offering replacements for alcohol but are reshaping how consumers experience mindful drinking.”

Bridging Two Megatrends

The company is strategically positioned to harness two significant trends in the beverage space: the explosive growth of non-alcoholic drinks and the burgeoning interest in spritz cocktails. With a striking 81% of spritz drinkers willing to try non-alcoholic versions, Wilderton is primed to attract both traditional cocktail enthusiasts and consumers focused on mindful drinking.

Seth O'Malley, Founding Distiller and a passionate advocate of aperitivo culture, states, “Aperitivos allow us to blend tradition with innovation. It's an exciting space where we can create beverages that not only satisfy but also surprise.” Wilderton's offerings serve as a palette to showcase botanical ingredients, delivering complex, vibrant flavors without the need for alcohol.

A Commitment to Mindful Drinking

Set at a retail price of $36.99, Wilderton's new products will soon be available for purchase through various retail channels, including online platforms, restaurants, and bars nationwide. Their approach not only champions flavorful alternatives but also emphasizes the experience surrounding non-alcoholic beverages. Anyone interested in exploring this new frontier of mindful drinking can learn more about Wilderton’s innovative offerings by visiting their website or following them on social media.

In conclusion, Wilderton Aperitivo Co. is not just rebranding; they are challenging the norms of how we engage with drinks. By focusing on flavorful, non-alcoholic options that resonate with the spritz culture, Wilderton is set to lead the charge in redefining what it means to sip mindfully. The key to a whole new drinking experience is here, and Wilderton invites everyone to partake in the journey into the enchanting world of handcrafted non-alcoholic aperitivos.