Limited Edition Unagi Ehomaki Rolls Available for 2026 Setsubun Reservation

Exclusive Unagi Ehomaki Rolls for Setsubun 2026

In anticipation of the 2026 Setsubun celebrations, Unagi Naruse, a renowned eel specialty restaurant managed by Franchise Business Incubation Co., Ltd., is launching the reservation for a limited edition Unagi Ehomaki roll. The restaurant, located in Takashima City, Shiga Prefecture, offers a unique take on the traditional Ehomaki, packed with flavor and premium ingredients.

Unique Culinary Experience

The Ehomaki roll is crafted with a variety of ingredients, showcasing the restaurant's commitment to quality. Each roll contains eight ingredients: eel, pickled ginger, egg, kampyo (dried gourd), cucumber, yam, shiso leaves, and sakura denbu (sweet red fish flakes). This fusion of flavors comes together to create a satisfying and indulgent treat perfect for the Setsubun festivities.

Reservation Details

The reservation period for these exclusive rolls starts from January 7, 2026, and will continue until February 1, 2026, or until the maximum order limit is reached. Customers can choose from a full roll priced at 1,600 yen (tax included) or a half roll for 950 yen (tax included). Availability may vary by location, and customers are encouraged to inquire directly with their chosen outlet for specific details.

The pick-up date for the ordered Ehomaki rolls is set for February 3, 2026, just in time for the celebrations.

How to Place an Order

Orders can be placed directly at the restaurant. For more information regarding locations and to check the current menu offerings, customers can visit the official Unagi Naruse website at https://unagi-naruse.com/archives/2101. Please note that these rolls are only available for pick-up in-store during business hours.

Important Notes

All reservations must be consumed on the day of pick-up, and cancellations or changes are not permitted once an order has been placed.

About Unagi Naruse

Established on September 10, 2022, Unagi Naruse aims to make eel dining more accessible for everyone, from busy professionals to the elderly. The restaurant's philosophy is rooted in encouraging more people to enjoy the traditional unaju (eel over rice) dish in a casual and affordable setting.

Since beginning multi-franchise operations in February 2023, Unagi Naruse has expanded to over 300 locations nationwide. Customers have praised the restaurant for its excellent cost-performance ratio, and it has received media coverage for its commitment to providing authentic eel dishes at reasonable prices.

Unagi Naruse is dedicated to using only the finest eels from suppliers that adhere to ISO and HACCP standards, ensuring fish that is both delicious and safe. The restaurant's efficient operational system allows for quick service without compromising on quality, achieving a cooking time of only about 10 minutes.

Menu Highlights

Apart from the exclusive Ehomaki, Unagi Naruse offers a variety of traditional dishes such as unaju, hitsumabushi, and more. The unaju comes served with a side of soup, pickles, green onions, wasabi, and additional tare sauce, providing a complete dining experience starting at 1,600 yen (tax included). The menu showcases the rich flavors of carefully selected eel, served in portions that are notably larger than those offered by traditional establishments, at roughly half the price.