#Japan #Tokyo #Ueno #Edo Culture #Tsutaichi

Tsutaichi Popup Event: A Gateway to Edo's Unique Charm

The highly anticipated pop-up event, Tsutaichi, is finally here! Taking place from October 17 (Friday) to November 16 (Sunday) in the historic district of Taito, this event is a treasure trove of unique items influenced by the wisdom and aesthetic sensibilities of the Edo period. It's a haven for discovering hidden gems produced by today's artisans.

Visitors can immerse themselves in the essence of Edo through an array of contemporary goods, culinary delights, and expertly crafted items. The venue has been designed to evoke the charm of Edo, offering opportunities to engage all five senses. You'll find numerous picturesque spots perfect for capturing memories, especially with the exciting experience of combining traditional kimonos with modern clothing styles.

A Marketplace of Curated “Hidden Gems”

At Tsutaichi, you'll discover a carefully curated selection of food and crafts that reinterpret Edo’s traditions through a modern lens. Local artisans and emerging creators have contributed exclusive items that are not available elsewhere. The excitement of browsing through these amazing products is akin to wandering through an Edo marketplace.

Featured Products:

• - Chigusaya Tsukudani: This dish has been a beloved staple among Edo's common folk. It sports packaging designed under the concept that it could have been loved by Chigusaya's founder, who lived in the same era as Tsutaya Juzaburo.
• - Enmusubi Soap: Made by a local honey lab, this soap incorporates honey from Ugokudani. It’s both colorless and fragrance-free, made with pure, national beef tallow. It’s gentle on the skin and environmentally friendly.
• - Ukiyo-e Traditions Postcards: These postcards feature die-cut designs that create three-dimensional scenes when lifted. They encapsulate the essence of Edo through popular contemporary performances and traditional illustrations.
• - Japanese Granola: Blending flavors like spicy ginger and black sugar coffee, this innovative granola is beautifully packaged with Ukiyo-e designs. It’s suitable for breakfast or as a healthy snack.

Café Space with a Touch of Tradition

The café within the event venue offers a menu inspired by Edo aesthetics, featuring delightful sweets and drinks. These treats not only please the palate but will also engage the visual senses, providing a perfectly relaxing experience amidst the bustle of the event.

Featured Drinks:

• - Matcha Azuki Ole from Denkiya Hall: This drink uses carefully selected Hokkaido adzuki beans to recreate a historic drink sold in the streets of Edo. Experience a taste that fuses tradition and modernity.
• - Edo Hyoei Sweets from Yamaguchi Family: Inspired by Ukiyo-e artists discovered by Tsutaya, these chewy and delicate sweets encapsulate the artistic spirit of Edo right into your hands.

Captivating Photo Spots

To enhance your experience, we've set up photogenic areas where the charm of Edo times blends seamlessly with contemporary fashion. Don’t miss the chance to capture extraordinary moments dressed in “Kimono × Western Wear.”

Join the Shitamachi Halloween 2025!

Tsutaichi is collaborating with Ueno's well-loved Shitamachi Halloween 2025 to enliven the festival atmosphere. Throughout the event, guests can enjoy shopping at the “Halloween Bazaar” and participate in a digital stamp rally for a chance to win splendid prizes, all while exploring the food stalls at Ueno Onshi Park!

For more details: Shitamachi Halloween 2025

Follow Us On Instagram!

Don’t forget to check out the TSUTAICHI official Instagram account for product highlights and event news! Keep up with the latest updates by following us: TSUTAICHI Instagram

Event Overview

• - Name: Tsutaichi
• - Date: October 17, 2025 - November 16, 2025
• - Location: Ueno Shinkin Kan, 4-8-13 Ueno, Taito, Tokyo
• - Hours: 11:00 AM - 7:00 PM
• - Organized by: Taito City
• - Managed by: CLIMATESTARS Inc.
• - Contact: [email protected]