Nextbeat's Initiative for Childcare Support in Tokorozawa
In a significant move towards fostering early childhood development, Nextbeat Inc., based in Shibuya, Tokyo, has been selected as the contractor for a project under the Child and Family Agency's newly developed vision for children's growth during their early years. This initiative, termed the "Vision for Growth in the First 100 Months," aims to create a collaboration between academia, government, and the private sector, laying down a sustainable support ecosystem for childcare.
Nextbeat aims to establish a groundbreaking model of childcare support by integrating educational institutions and local communities, specifically in Tokorozawa. The project will see students from early childhood education programs acting as community coordinators, leading initiatives that enhance intergenerational interactions through playful activities. The goal is to foster a connected community where toddlers, their parents, and local residents can play, share parenting concerns, and provide mutual support, thus creating an environment that nurtures children collectively.
Background and Objectives
The cabinet’s decision in December 2023 highlighted the need for societal support in the upbringing of every child, resonating with Nextbeat's core mission. The proposed initiatives will leverage regional uniqueness to invigorate community involvement in child-rearing practices. Through the "Public-Private-Academic Collaboration" framework, Nextbeat seeks to cultivate self-sustaining childcare support communities.
The approach revolves around empowering future educators as facilitators of playful interactions among various generations. This will not only enhance social cohesion but also contribute to the overarching goal of enriching societal support for child development, as envisioned in the newly articulated framework.
Concrete Initiatives
The project will be implemented in Tokorozawa, Saitama Prefecture, utilizing the area's unique traits. Here are some key activities that will form part of this initiative:
World Play Expo
Nextbeat plans to host a "World Play Expo" during the festival of Akikusa Gakuen Junior College, where diverse play activities from around the globe will be showcased. The centerpiece of this event will be the participation of early childhood education students, who will facilitate engaging spaces for local families and children, initiating their first connections through the joy of play.
Play and Parenting Consultation Events
Additionally, recurring events focusing on play and parenting consultations will provide casual gathering spots for parents and community members. These events will not only offer play but will also serve as platforms for sharing parenting information and advice, significantly deepening everyday community interactions and establishing supportive networks for parents who might otherwise feel isolated during their child-rearing journeys.
Nextbeat's Vision for the Future
Nextbeat has consistently championed the cause of connecting children with caregivers and all related stakeholders. This project represents a vital step in that mission to solve childcare issues. We envision packaging and disseminating this community-building model to other regions, leveraging our extensive network in the childcare sector across Japan. Ultimately, the aim is to ensure all children are nurtured within communities that actively engage to foster their growth and well-being.
About Nextbeat Inc.
Founded in 2013, Nextbeat operates under the philosophy of creating necessary internet ventures in an era of declining population to invigorate Japan’s society. Responding to the multifaceted societal challenges posed by population decline, the company employs technological innovation across various sectors, including life events, regional revitalization, and global outreach, currently managing 17 initiatives domestically and internationally.
For more information, visit
Nextbeat Corporate Site |
Recruit Site
About Childcare Bank Research Institute
Specializing in the childcare sector, the Childcare Bank Research Institute conducts research and studies based on accumulated insights and expertise from various initiatives. Their mission is to provide valuable information for all engaged in the childcare field, exploring the latest themes through their investigative efforts. Learn more at
Childcare Bank Research Institute.