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Innovative Eyewear Launches Exciting New Reebok Optical Collection

Innovative Eyewear, Inc., a leading developer and manufacturer of smart eyewear, has just introduced a fresh lineup of six innovative styles under the Reebok Powered by Lucyd brand. This marks the company's first foray into the prescription eyewear market since their previous Lucyd Lyte collection launched in December 2024. The new collection aims to combine functionality with style, making smart eyewear more appealing and accessible to everyday users.

Features of the New Collection

The new Reebok collection is packed with advanced features that cater to the modern user:

• - Smart Hinge Technology: This cutting-edge design allows the eyewear to power on and off automatically as the temples open and close. It’s an intuitive addition that enhances user convenience while conservatively managing battery life.
• - Touch Control System: Unlike traditional touchpads found on many smart glasses, these frames boast discreet touch sensors on the underside of the temples. Users can easily interact with their connected devices to access voice assistants, adjust volume levels, and manage calls without the fuss of larger, noticeable pads.
• - Comfortable Design: The frames come equipped with rubberized nosepads and earpieces that provide extra grip and comfort, giving a sporty flair to the eyewear. Additionally, the new models are approximately 1.2 oz, making them 20% lighter than the previous Lucyd Lyte collection, ensuring comfort for all-day wear.
• - Enhanced Audio Features: Users can experience superior audio playback quality, surpassing that of earlier models, making this new collection ideal for enjoying music and podcasts on the go.

Two out of the six models in this collection offer a slimmer size, specifically tailored for adults with narrower faces, ensuring a perfect fit for a wider audience.

Availability and Retail Partners

As of now, the new Reebok Powered by Lucyd optical frames are available for purchase at Lucyd.co. Additionally, Innovative Eyewear has partnered with several notable retail providers due to their visibility at multiple past trade shows. These partners include SportRx—known for its prescription sport frames—as well as the Optimedic Group and SelectSpecs.com. In North America, the frames will also be accessible on Kits.ca and Kits.com starting in early May, expanding their availability to Canadian consumers.

CEO Insights

Harrison Gross, the CEO of Innovative Eyewear, expressed his enthusiasm regarding the new collection, stating, “This new optical collection is the culmination of nearly a decade of smart glass research and development. From the very beginning, our mission has been to make smart glasses more enjoyable, useful, and accessible to everyone. With the Reebok Powered by Lucyd smart optical collection, we are achieving this goal by delivering frames that look and feel like standard eyewear yet come equipped with a finely tuned set of smart features focused on popular activities like listening to music, enjoying podcasts, and voice AI access.”

By emphasizing style, comfort, and functionality over intrusive technology, this collection aligns smoothly with Reebok's commitment to performance-oriented products. Designed for those who live active, on-the-go lifestyles, these smart eyewear options are sure to appeal to a broad demographic.

Conclusion

The new Reebok optical collection by Innovative Eyewear not only debuts a stylish and lightweight design but also incorporates essential features for the savvy user. As the market for smart eyewear expands, Innovative Eyewear's latest offerings promise to elevate the daily experiences of wearers while seamlessly integrating technology and fashion. Be sure to check out these innovative frames today at your nearest provider or online store!