Sanrio Launches Omoide Badge App for Collecting Digital Memories

Sanrio's Exciting New App: Omoide Badge

Sanrio Co., Ltd., renowned for its beloved characters, is thrilled to announce the upcoming launch of its latest smartphone application, Omoide Badge. Starting February 10, 2026, this innovative app allows fans to preserve their memories from events and purchases involving their favorite Sanrio characters as digital badges.

As a part of a broader strategy, Sanrio is aiming to enhance fan engagement through their unified member service, Sanrio+, seeking to amass over 100 million users globally in the next decade. The Omoide Badge app is a vital component of their vision, enabling users to capture and share memorable experiences through digital badges based on participation in events, store visits, and purchases.

With the Omoide Badge app, users can collect badges linked to specific events, creating a kind of digital keepsake that is both fun and functional. Users will be able to connect with others who share their badge collections, facilitating interactions and community-building around shared experiences. The app will also host exclusive events and provide unique purchasing opportunities for badge holders.

Launch Events

The Omoide Badge app will kick off with a splashing start at the Samsung Galaxy presents TGC in Aichi-Nagoya 2026 event, taking place on February 15 at the IG Arena. During this event, attendees can earn exclusive badges linked to the event by participating multiple times—encouraging both thorough collection and community participation. Following this, from February 27 to March 22, additional badge-earning opportunities will be available through and ST's stores and web store, where customers can scan codes to collect badges.

The Features of Omoide Badge

The app promises a multifaceted experience:
1. Badge Acquisition: Users can gather character badges randomly from event packs, akin to a stamp rally, with bonuses for those who complete their collections.
2. Memory Sharing: Participants can inscribe memories associated with each badge, transforming an ordinary badge into a cherished memento.
3. Community Engagement: Users can follow each other, fostering a space to share experiences and recollections.

Sanrio's long-term vision is to expand this digital ecosystem, thereby fortifying the company's presence in entertainment. Plans for a permanent VR theme park, Virtual Sanrio Puroland, set to open in December 2025, underscore their dedication to bringing fans immersive experiences. This strategic approach aims to create lasting, meaningful connections with fans by evolving engagement from transient interactions into lasting relationships through an ID-linked entertainment business.

What's Next?

Sanrio continues to prioritize building a strong community with this app, offering rewards and events that align with fans' interests. The collaboration with partners will focus on fostering enduring connections rather than one-time engagements, thus laying the groundwork for ongoing promotional strategies within the digital space. Not merely a collector's tool, the Omoide Badge app aims to weave together real-life experiences with the digital realm, commemorating `likes`, `participations`, and `purchases` in ways that inspire users to remain engaged over time.

The introduction of Omoide Badge represents Sanrio's commitment to blending physical and digital experiences, ensuring fans have interactive ways to engage with their favorite characters and each other, while building a deeper community.

Join Us

For more information, fans can visit the official website of Omoide Badge at https://omoidebadge.com, where they can download the app upon launch and delve into the engaging world of Sanrio badges.

Sanrio is excited about the evolution of the app and its potential to enhance fan experiences tremendously in the entertainment space. Join the movement and start collecting your memories!

Official Links: