Fora Recognized Among the Most Influential Companies of 2026 by TIME

Fora: A Modern Travel Agency Making Waves

In an impressive achievement, Fora has been included in the sixth annual TIME100 Most Influential Companies list for 2026. This notable recognition highlights businesses that are making significant contributions worldwide and driving innovation in their respective industries. Not only that, but Fora has also secured its place as an Industry Leader in the Travel and Tourism sector, affirming its role in reshaping how travel is approached today.

Fora's ascent within the travel industry highlights a landmark transformation characterized by a new generation of entrepreneurs rather than traditional, legacy systems. In just under five years, more than 15,000 travel advisors have launched their businesses through Fora's innovative platform. Astonishingly, 97% of these advisors are new to professional travel advising, marking a significant shift in the demographic of individuals entering the field.

The growth potential for Fora's Advisors is immense, with many reaching personal business milestones that were previously unattainable. Reports show that they achieve seven-figure revenues within an average span of just 20 months, compared to the industry standard of three years. For many of these new advisors, this accomplishment is merely the beginning of their entrepreneurial journey.

Henley Vazquez, co-founder of Fora, expressed pride in this recognition, remarking, "Being listed among the TIME100 Companies reflects what our advisors have successfully built. They are redefining the essence of being a travel advisor by establishing modern businesses rooted in creativity and expertise. Our aim has always been to make this field more accessible, and this acknowledgment reinforces our belief that opening up opportunities to more individuals enhances the strength of the industry as a whole."

Fora’s foundation is built on the idea of opposing widespread expectations that advancements in online booking platforms and AI would replace travel advisors. Instead, the company invested in fostering a future where human expertise is augmented by technology and AI, thereby enhancing the travel planning experience.

Jake Peters, co-founder and Chief Product and Technology Officer, stated, "We believe the future of travel should be more human-centric, focused on equipping individuals with superior tools. Fora is create to empower small business owners with an integrated platform that meets modern standards, enhanced by AI capabilities."

This innovative approach allows every stakeholder in the travel ecosystem to derive benefits from Fora's new model of travel distribution. As Evan Frank, co-founder, notes, "Travel Advisors cultivate real businesses, travelers enjoy improved experiences, and suppliers reach the right audience—creating a balanced equation that is just beginning to unfold."

Looking ahead, Fora is focused on broadening its impact by fostering more entrepreneurs in the travel sector, streamlining operations through technological advancements, and continuously strengthening its position as the preferred distribution partner for leading global travel brands.

The selection process for the TIME100 list involved soliciting nominations across various sectors. TIME reviewed feedback from contributors and experts worldwide before evaluating key elements such as innovation, ambition, and measurable impact.

For anyone eager to learn more about Fora’s transformative role in travel, you can explore the complete lists of TIME100 Most Influential Companies 2026 and Industry Leaders in Travel and Tourism 2026 on TIME's website.

For those interested, Fora is a travel agency that empowers a new wave of travel entrepreneurs through its AI-supported platform, offering advisors essential tools for growth and connecting travelers with personalized service and exclusive perks. Since launching in 2021, Fora Advisors have facilitated over $2.5 billion in travel bookings across more than 180 countries. The company, headquartered in New York City, is backed by notable investors like Thrive Capital, Insight Partners, Forerunner Ventures, and Heartcore Capital.

Learn more about Fora’s services and its role in the future of travel at foratravel.com.