#Japan #Nagoya #Steakhouse #restaurant #Bronco Billy

Bronco Billy's Recent Press Release Correction

Bronco Billy, a well-known steakhouse chain, has issued a correction following the recent press release announcing the grand opening of its new location at Hanbu no NIWA. Originally shared on May 23rd, the press release inadvertently included images that were sourced from another company, necessitating rectification on the company's part.

In conjunction with the corrections to the press release, Bronco Billy also emphasized that exclusive novelty items intended for visitors would only be distributed to new app members and existing app members who visit the restaurant. This clarification was essential, as the original wording might have led to misunderstandings, implying that every guest would receive these promotional items regardless of their membership status. The adjustments to the release have now been completed, ensuring accurate communication to the public.

Overview of Bronco Billy Steakhouse

Founded in 1978 in Nagoya's Kita Ward, Bronco Billy has become a staple in the dining industry, reaching a significant milestone of 47 years of operation in the steak and hamburger restaurant sector. The chain has expanded its footprint to 140 locations across various regions, including Tokai, Kanto, Kansai, and Kyushu, as of May 23, 2025. Bronco Billy is renowned for its exciting dining experience, which features steaks and hamburgers cooked to perfection over two types of charcoal. Additionally, the restaurant offers gourmet experiences with seasonal salad bars designed by junior vegetable sommeliers and locally sourced fish from the Uonuma area, showcasing a commitment to food quality and taste.

When it comes to selecting a dining establishment, consumers appreciate Bronco Billy's emphasis on excellent meal quality as well as the unique atmosphere present in its locations. The restaurant appeals to families and individuals alike, providing a lively atmosphere perfect for any gathering.

Company Expansion and Business Strategies

The vision behind Bronco Billy Corporation is to be recognized as a "Gochisō Company." The company operates both restaurant ventures and the manufacturing and sales of seasonings and prepared foods. Aside from the flagship Bronco Billy steakhouses, they launched a new business model — Tonkatsu Katsuhiro — featuring thick cut pork cutlets alongside a Kyoto-style obanzai bar. The first of its kind opened in Toyota City in 2021, and as of now, three locations are successfully operating.

In a bid to continue expanding, they announced plans to unveil a third business model located in front of Nagoya Station, called Shikiya, which aims to offer fine meats, assorted dishes, and alcoholic beverages. This new establishment is slated to open in August 2024.

In addition to developing new concepts in-house, Bronco Billy is actively pursuing growth through mergers and acquisitions (M&A). Recently, they brought into their fold Matsuyasakae Shokuhin Honpo in Inuyama, Aichi, focused on managing the quality of essential sauces and seasonings and strategizing for future development and product launches. Furthermore, they welcomed Le-Van Co., which operates 11 tonkatsu restaurants under the brand Katsumiyabi.

The company remains committed to innovation and adapting to the evolving food landscape. As they continue to grow, Bronco Billy's core values and commitment to quality will undoubtedly remain at the forefront of their operations.

A Message Captured in Film

Reflecting on its values, Bronco Billy has encapsulated its vision through a short movie that showcases the essence of giving diners a fulfilling experience. Titled "Go-Chisō no Hi," the film articulately expresses the passion that drives Bronco Billy to serve delightful meals and create heartfelt connections with customers.

For more information about Bronco Billy and their latest updates, you can visit their website at Bronco Billy Corporate.