MP Kitchen to Join GLOBALIZED by WOVN.io on Inbound Marketing
MP Kitchen Holdings, the company behind the famous Tsukemen specialty store 三田製麺所, will be a participant in an upcoming event titled
GLOBALIZED by WOVN.io. This conference is designed for inbound business leaders in sectors such as retail, accommodation, leisure, and dining to exchange insights and trends in inbound marketing.
Scheduled for
October 7, 2025, the event will blend both online and in-person components at the Kanda Myojin Hall in Tokyo. MP Kitchen's manager, Mr. Hori, will take part in a panel discussion with
KUURAKU GROUP from
12:50 to 13:30. They will delve into the theme,
“The Era of Tripled Inbound Dining Consumption - Uncovering the Secrets of Food Experiences as Visitors Flock to Japan.” In his presentation, Mr. Hori will analyze the inbound customer acquisition cycle through multilingual reviews, providing attendees with practicable strategies based on real-life experiences from the field.
Event Concept: Turning Japan's Ordinary into the World’s Extraordinary
Over the past decade, Japan has welcomed over 200 million foreign visitors, captivated by the country's culinary offerings, seasonal beauty, culture, safety, and renowned hospitality. As the inbound tourism market approaches a staggering ¥15 trillion, the challenge lies in evolving experiences and communication methods. As travelers become increasingly diverse when it comes to nationality, age, and travel style, companies are compelled to enhance personalization in travel experiences using AI and improve multi-lingual support.
Organizations that have embraced technology are already transforming Japan's ‘subconscious charm’ into tangible value. The event aims to address how to communicate effectively to evoke genuine emotional responses from visitors. This will pave the way for Japanese customs to be perceived as special experiences worldwide.
During the conference, experts from diverse sectors such as transportation, retail, accommodation, leisure, dining, and manufacturing will share the cutting-edge of
AI × Multilingual × Customer Experience. Attendees will gain invaluable insights and actionable implementations they can apply immediately.
Join Us on October 7th
The event will be held at the Kanda Myojin Hall,
Tokyo, from
10:30 AM to 6:00 PM. Participants can choose to attend in-person or online via Zoom.
Registration is free, but prior sign-up is necessary, particularly for in-person attendance due to limited capacity.
Secure your spot now by visiting this link.
Focusing on Dining Experiences for Inbound Travelers
As part of its strategy, the Japanese government aims to triple inbound dining consumption by 2030. Companies are being called upon to enhance communication, design stress-free dining experiences, and develop sustainable infrastructure to create a safe, high-satisfaction environment for visitors.
Notably, both MP Kitchen and KUURAKU GROUP, which operates numerous restaurants across six countries and boasts multiple top-ranked venues on TripAdvisor, will share insights into the preferences of inbound travelers and the effective utilization of infrastructure and online reviews. Their discussions will rightly emphasize the importance of unique Japanese culinary experiences.
About MP Kitchen Holdings
- - Founded: July 1994
- - Headquarters: 2F Kawakami Building, 2-6-11 Ebisu West, Shibuya, Tokyo, 150-0021
- - Employees: 1,500 (200 full-time, 1,300 part-time) as of April 2025
- - CEO: Takahiko Murakami
- - Business: Comprehensive development and operation of dining establishments
- - Website: mpkitchen.co.jp
- - Contact: 03-3770-0077