SAKE HUNDRED Shines at Oriental Sake Awards 2025 with Four Gold Medals

SAKE HUNDRED Shines at Oriental Sake Awards 2025

In a remarkable display of excellence, the Japanese sake brand SAKE HUNDRED has clinched four gold medals at the Oriental Sake Awards 2025 held in Hong Kong from August 6 to 8, with results announced on September 4. This prestigious competition, recognized as one of Asia's largest sake contests, highlighted the depth of quality in SAKE HUNDRED's offerings, particularly its four acclaimed varieties: Shirin, Niko, Amairo, and Raihi, each awarded a coveted gold medal.

Victory In Key Categories

Renowned for its mission to fill the hearts and lives of people around the globe, SAKE HUNDRED participated in the Oriental Sake Awards (OSA 2025) across multiple categories:

- Shirin earned the gold in the Ginjo category (Light & Aromatic)
- Niko took home the gold in the Junmai category (Light & Clean)
- Raihi won gold in the long-term matured sake (Lightly Matured) category
- Amairo was awarded gold in the special type category

In addition, the sake Shinsei secured a bronze medal in the sparkling category, further showcasing the brand's diverse range and quality.

Sake Variety Highlights

Shirin (思凛), known for its enchanting elegance, is distilled with a rice polishing ratio of 18%. Aged in Mizunara oak barrels, this sake features a delicate oak aroma and a crystal clear taste, embodying the serene essence of a forest.

- Product Page: Shirin

Niko (弐光) symbolizes a bridge between sentiments, ideal for celebrating treasured moments with loved ones. As a flagship product, it embodies the brand's commitment to creating connections through exceptional taste.

- Product Page: Niko

Amairo (天彩) is a unique dessert sake showcasing deep flavors that unravel layers of sweetness, acidity, umami, and bitterness, brewed to create an unparalleled taste experience.

- Product Page: Amairo

Raihi (礼比) shines with its sophisticated, fruity aroma and refined texture, matured in a cold storage facility for several years, culminating in a remarkable ice-aged sake.

- Product Page: Raihi

Shinsei (深星), a sparkling sake characterized by its vibrant flavors and elegant bubbles, pairs exquisitely with food, rendering it a true gourmet experience.

- Product Page: Shinsei

What is the Oriental Sake Awards?

The Oriental Sake Awards is an esteemed competition featuring blind tastings conducted by sake experts, sommeliers, educators, and journalists. The event aims to highlight sakes favored by consumers in Asia, thus guiding breweries in their export strategies within the regional market.

The judging panel consists of 25 to 35 sake specialists, ensuring a thorough evaluation of the offerings. Each category is designed to showcase a breadth of sake styles, including multiple ginjo and junmai types, sparkling, and specially crafted sakes.

Growing Influence in the Asian Market

With Japan's sake export market expected to account for 61.2% of sales in 2024, SAKE HUNDRED is poised to expand its reach significantly in Asia. Owner Ryuji Ikoma has witnessed a growing appreciation for Japanese culture among Asian consumers during his recent visits, which is reflected in the high demand for premium sakes. Hong Kong, in particular, stands out as a key market with the third-highest sake export revenue in 2024.

Recognizing this trend, SAKE HUNDRED recently partnered with the LUBUDS group, known for their upscale dining venues, to host a masterclass event with industry professionals in Hong Kong. This initiative aims to introduce SAKE HUNDRED’s exceptional offerings directly to chefs and sommeliers, creating new opportunities for expansion and market penetration.

Mission and Vision

SAKE HUNDRED continues its mission to enrich lives and connect people through extraordinary sake experiences, striving to be a leading global brand. With ongoing efforts to engage consumers through exclusive offers and member benefits, the brand emphasizes building lasting relationships and fostering joy within its community.

To stay updated on the latest news and exclusive products, membership registration with SAKE HUNDRED is open and free, providing valued customers with access to special releases and announcements.