#Japan #Tokyo #Japanese snacks #Sumikkogurashi #Nippon Department Store

Special Collaboration Between Nippon Department Store and Sumikkogurashi

Exciting news for fans of local delicacies and whimsical characters! Starting January 9, 2026, a unique collaboration titled "Nippon Department Store × Sumikkogurashi" will be launched, featuring special Sumikkogurashi-themed products inspired by local foods from around Japan. This collaboration showcases meticulously selected items from diverse regions, giving shoppers a chance to explore Japan's culinary treasures in a new light.

The goal of this initiative is clear: to bring a little joy and warmth to customers through captivating designs that resonate with the charm of local foods. Sumikkogurashi characters, known for their endearing and slightly quirky personalities, will accompany these delicious items, offering a delightful shopping experience. Whether you're a long-time fan of these characters or simply exploring regional specialties, there's something for everyone to enjoy.

Collaboration Highlights

This initiative presents a variety of products throughout the year, designed to reflect the seasons and thematic motifs. Each item will feature the beloved Sumikkogurashi characters, making them not only tasty but also visually appealing.

Exclusive Illustrations

A special design that captures the essence of traditional Japanese festivals will be unveiled as part of this collaboration. The Sumikkogurashi characters are depicted in festive attire, showcasing lanterns and drums, creating a vibrant and festive atmosphere. This one-of-a-kind illustration adds an extra layer of warmth and joy, perfectly aligning with the spirit of the collaboration.

Featured Local Delicacies

Among the first wave of products set to be released are some standout local specialties:

1. Tamafu (Aichi Prefecture) - Priced at ¥1,512, this delightful product is noted for its amazing ability to soak up broth and melt in your mouth, perfect for miso soup or other dishes. It comes with a special pouch featuring exclusive illustrations and a cute keychain replica.

2. Mirei Biscuit (Kochi Prefecture) - Available for ¥972, these beloved local snacks offer a crispy texture and a subtle salty flavor that makes them addictive. The biscuits are packaged in a special tin adorned with Sumikkogurashi designs, and the tin lid doubles as a badge for fun!

3. Tsukudani dried seafood - Various types at ¥648 each, or a set for ¥3,888.

4. Chilled Cream Soda Jelly (Togage) - Priced at ¥702, a refreshing treat!

5. Meringue for Shirokuma Tea Party - Priced at ¥756, this sweet treat invites you for a cozy experience.

6. Monaka Soup varieties - Starting at ¥594, with an assortment of flavors available for exploration.

7. Strawberry Milk Syrup - For bottled dreamy sweetness, available for ¥2,376.

8. Other accessories and novelty items featuring the Sumikkogurashi characters such as acrylic coasters, badges, and more.

A limited-edition capsule toy machine featuring custom-designed acrylic magnets will also be available. Each machine contains six surprise designs, making it a fun and exciting experience for collectors and fans!

Where to Find the Collaboration

The collaboration will be available in select Nippon Department Store locations:

• - Nippon Department Store Nihonbashi
• - Nippon Department Store Shokuhinkan (Akihabara)
• - Nippon Department Store Omiya (Omiya Station)
• - Nippon Department Store Akarenga (Yokohama)

For more details, visit the official Nippon Department Store website.

About Nippon Department Store

Nippon Department Store is dedicated to showcasing unique regional foods and products from all 47 prefectures in Japan. By collaborating with popular brands, they bring innovative products that reflect Japan's rich cultural and culinary heritage.

About Sumikkogurashi

Launched in 2012, Sumikkogurashi, meaning “living in the corner,” resonates with many who prefer the quiet comfort of the edges. These characters have evolved into a beloved brand, appealing to both children and adults alike with their quirky charm and relatable stories.

Don't miss out on this special collaboration that combines local flavors with charming designs, providing a delightful experience for fans of all ages!