Schlage Secures Sixth Year as America's Most Trusted Lock Brand in 2025

Schlage's Unyielding Trust in Door Security



In the ever-evolving landscape of home security, brand trust plays a pivotal role in consumer choices. Recently, Schlage® has achieved an impressive milestone by being named the most trusted door lock brand in the 2025 America's Most Trusted® Door Locks Hardware Study conducted by Lifestory Research. This recognition marks the sixth consecutive year that Schlage has held onto this prestigious title, emphasizing its continuous commitment to quality and customer satisfaction.

A Leader in Home Security


Established over a century ago, Schlage has consistently demonstrated itself as a leader in home security and access solutions. The company's array of cutting-edge products caters to a broad spectrum of needs, from advanced smart locks to traditional deadbolts. David Perozzi, general manager of Allegion Home, expressed gratitude towards loyal customers, stating, "It is the confidence of our customers that drives us to innovate continuously and provide unparalleled protection for homes and businesses."

Schlage's commitment to security and innovation is underscored by its latest offerings that incorporate state-of-the-art technology with user-friendly interfaces, ensuring that safeguarding one’s home is both efficient and uncomplicated. As consumer needs continue to evolve, Schlage remains at the forefront of security solutions, adapting and innovating to meet expectations.

Insights from Lifestory Research


The 2025 Lifestory Research survey engaged over 4,600 consumers who were contemplating purchasing door locks and hardware throughout 2024. Participants rated brands based on their overall reputation, likelihood of recommending the brand, personal feelings toward the brand, and overall trust in the brand. Schlage distinguished itself from its competitors with a Net Trust Quotient score of 116.0, solidifying its reputation as a trustworthy choice in the market.

Eric Snider, president of Lifestory Research, stressed the importance of brand trust in the decision-making process, stating, "As people look through the many options available, trust in the brand becomes a key factor in their decisions. Homeowners want to be sure that the products they choose will provide safety, durability, and reliability."

Defining Trust in Products


The America's Most Trusted study has set a benchmark in understanding the intricate relationship between consumer trust and product choice for over a decade. To ensure accurate and reliable results, participating brands must achieve a 95% confidence level based on sufficient response data while maintaining a margin of error of no more than 3%. This rigorous methodology enhances the value of the findings and positions the study as a definitive reference for assessing brand trust across various industries.

Schlage's consistent recognition as a trusted brand signifies more than just market success; it reflects a genuine connection with consumers. The company’s unwavering focus on security and quality resonates with homeowners, who seek reliable solutions to protect their valued possessions.

Looking Forward


Moving ahead, Schlage is poised to continue its legacy of innovation and trust. The company recognizes that the landscape of home security is ever-changing and that maintaining consumer confidence is paramount. By staying attuned to consumer needs and emerging trends, Schlage is dedicated to delivering products that not only meet expectations but also exceed them.

For those interested in exploring Schlage’s extensive range of products, visit Schlage's official website. Additionally, for insights into the full America’s Most Trusted study, check out Lifestory Research.

In a world where security is critical, brands like Schlage exemplify the essence of trust and reliability, ensuring that homes are thoughtfully protected against potential risks. As home security expands with new innovations, Schlage continues to lead the way, reinforcing its commitment to safety and satisfaction for years to come.

Topics Consumer Products & Retail)

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