#USA #Skincare #Los Angeles #ANUA #Kendall Jenner

Kendall Jenner Joins Anua as First Global Brand Ambassador

In an exciting announcement, Anua, the innovative Korean skincare brand, has officially named Kendall Jenner as its first-ever global brand ambassador. This partnership marks a significant milestone for Anua as it continues to expand its presence within the U.S. beauty market. Launched in 2022, Anua quickly captured the hearts of beauty enthusiasts and has seen tremendous growth, especially following accolades like being named TikTok Shop's #1 Beauty Brand in 2024.

Growth and Achievements

Anua's journey has been remarkable. The brand not only achieved top single-brand revenue on TikTok Shop U.S. but also secured Amazon Top Brand recognition for two consecutive years. Impressively, during Amazon Prime Day in July 2024, the brand's sales surged by 537% compared to the previous year. By 2025, Anua had surpassed $500 million in global revenue, with over 40 million products sold across 160 countries, showcasing its rapid rise from digital platforms to widespread retail availability. Today, Anua is featured in over 20,000 U.S. retail stores, a testament to its successful transition into physical spaces.

The Role of Kendall Jenner

Kendall Jenner, a global icon known for her minimalist beauty routine, has expressed her genuine admiration for Anua's products. She emphasizes the importance of straightforward, results-driven skincare, which resonates with Anua's philosophy. Jenner commented, 'I first discovered the double cleanser, and it has changed my skin. I also love their Azelaic green serum and PDRN, which gives me a dewy glow. I am a big fan of the products.'

The brand's latest launch, the PDRN Collagen Glow Facial Serum Spray, features 2,000ppm of PDRN (Salmon DNA) and Hyaluronic Acid, offering instant hydration and a glass-like finish. This ultra-fine mist is designed for quick absorption and can be used with or without makeup, improving skin hydration by more than 30%.

Campaign Launch and Pop-Up Experience

The global campaign featuring Jenner will showcase her daily use of the hydrating spray, emphasizing its role in her skincare routine—from morning preparation to on-set touch-ups. Anua's multi-year partnership with Jenner will include a variety of campaigns and product launches across social media platforms.

In celebration of this exciting collaboration, Anua will host an immersive pop-up experience, “Dew On The Go,” in New York City's Soho neighborhood on June 6-7. Inspired by a European summer getaway, this event will offer guests a chance to engage with Anua products through interactive displays and sensory experiences that highlight the dewy skin look Jenner loves.

The Vision for the Future

As Anua continues to thrive, Yi Seonhyeong, CEO of The Founders, Inc., expressed his enthusiasm about partnering with Jenner, highlighting how her lifestyle aligns with the brand’s vision of combining trending beauty practices with trust in quality products. This partnership aims to widen Anua's global outreach and lifestyle messaging to audiences everywhere.

With its commitment to high-quality ingredients and real results, Anua is poised to maintain its trajectory of rapid growth while setting new standards in the skincare industry.