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Synergy Marketing Unveils New Features in DAYS GRAPHY

In a bid to transform how companies understand their customers, Synergy Marketing Co., Ltd. has introduced significant enhancements to its customer understanding tool, DAYS GRAPHY. The new updates incorporate innovative AI features aimed at refining the entire customer insight process, from interview question design to hypothesis generation.

Introducing the AI Moderator, “Help Me, Dai-kun!”

One of the standout features is the AI moderator named “Help Me, Dai-kun!” This function allows users to simply input the intention behind questions such as “What drives purchasing decisions?” or “What are our customers dissatisfied with?” and receive a set of 10 to 15 relevant interview questions automatically generated. The formulation of these questions is grounded in ethnographic theory, ensuring that the generated inquiries maintain the level of a seasoned moderator.

Additionally, based on the responses received, the AI can produce follow-up questions, allowing for deeper exploration of topics. Once an interview concludes, the AI analyzes the answers and composes a hypothesis, streamlining the overall insight extraction process. This new feature eliminates the need for extensive interview design skills, making it easy for users to conduct high-quality interviews while significantly reducing the time taken to formulate hypotheses.

Revamping Static Persona Documents

Another groundbreaking update is the capability to transform static persona documents into interactive customer profiles. Companies can upload their existing persona materials, and DAYS GRAPHY will reconfigure them into “conversational customer avatars.” This functionality amplifies the portrayal of personas, including dimensions like lifestyle and values that weren't previously covered in static documents. As a result, businesses can leverage internal resources—such as existing persona documents and interview logs—alongside customer insights generated from reviews and testimonials.

This evolution empowers businesses to utilize previously dormant persona data as dynamic assets, enhancing ideation and exploration through interactive discussions.

Overcoming Barriers to Customer Understanding

The recent upgrades address several common challenges noted by marketers, such as:

• - Difficulty in designing effective interview questions.
• - Lack of expertise in follow-up questioning techniques.
• - Challenges in utilizing existing persona data to glean deeper customer insights.

By removing barriers related to design skills, conversational proficiency, and persona application, Synergy Marketing aims to enhance the customer insight process for its users.

According to Sho Sakaguchi, Manager of the Service Design Group at Synergy's Cloud Division, these new functions emerged directly from user feedback. Companies have expressed a desire for deeper understanding of consumer behaviors and better internal capabilities for conducting interviews. The objective is not just to accumulate surface-level answers but to grasp the underlying motives behind behaviors and choices.

Many organizations have traditionally outsourced customer surveys, leading to a lack of internal expertise and resulting in superficial insights, even with the use of DAYS GRAPHY. The “Help Me, Dai-kun!” feature not only formalizes interviewing strategies but also integrates existing customer personas for richer dialogues and idea generation.

Synergy Marketing continues its commitment to making customer understanding a task shared across all relevant stakeholders, ensuring that everyone can access and utilize consistent customer-centric marketing strategies.

The Significance of DAYS GRAPHY

DAYS GRAPHY is a cutting-edge customer understanding tool designed to provide companies with in-depth insights into consumers’ everyday lives and unmet needs. By automatically generating multiple customer personas that include lifestyle descriptions in an ethnographic style, it enables organizations to dive deeper into the motivations behind consumer behaviors. Users can leverage chat features to extract valuable insights for product planning and marketing initiatives.

As a company, Synergy Marketing is dedicated to nurturing positive relationships between consumers and businesses through advanced digital marketing strategies. Whether it’s providing cloud solutions, consulting, operational support, or training services, Synergy is committed to fostering sustainable growth for its clients.

For more information on DAYS GRAPHY, please visit: Synergy Marketing Official Website.