#Compliance #Vienna #Austria #Governance #KuCoin

KuCoin EU Strengthens Compliance Framework in Austria

KuCoin EU Exchange GmbH has recently announced the expansion of its local compliance and governance team in Austria. This move is part of the company’s dedicated approach to ensure responsible and regulated growth within the European financial landscape. The expansion is aligned with the Markets in Crypto-Assets Regulation (MiCAR), reflecting KuCoin EU’s commitment to robust institutional frameworks by hiring experienced professionals specializing in Anti-Money Laundering (AML) and sanctions compliance.

The strategic decision to enhance its local governance team signifies KuCoin EU's focus on establishing a sustainable business structure that aligns with European supervisory standards. The company believes that sustainable growth in the region requires strong internal controls, seasoned local leadership, and governance systems capable of supporting long-term operations within a mature regulatory environment.

Leadership and Local Governance

Leading this initiative is a management team based in Vienna, which possesses extensive experience in the realm of regulated financial markets. The Director, Sabina Liu, who has previously overseen KuCoin's institutional activities, brings over a decade of expertise from her tenure at the London Stock Exchange Group (LSEG). During her time at LSEG, Liu closely collaborated with global investment banks and international trading institutions.

In Liu’s own words, "Trust must be built on structure, not slogans." She emphasized that the immediate focus in Austria is to establish a governance framework that meets the expectations of European regulators while addressing the responsibilities they hold towards the EU market. Liu highlighted that by investing in skilled local compliance professionals, they are reinforcing a business model that prioritizes compliance, stability, and long-term transparency.

The leadership team is committed to building a locally embedded governance structure that emphasizes regulation, institutional discipline, and responsible innovation. This overarching strategy of strengthening the compliance team not only focuses on regulatory adherence but also aims at fostering a culture of accountability and operational excellence.

Engagement in the European Market

The growth of KuCoin EU's local compliance team is part of a broader strategy to develop a fully regulated, locally managed crypto-asset service provider in Austria and across the European Economic Area (EEA). This initiative reaffirms KuCoin’s dedication to prudent operations, regulatory alignment, and long-term market stability while continuing to expand their European footprint.

KuCoin EU operates as a licensed entity providing digital asset services to users across the EEA, with a commitment to full compliance with applicable European regulations, including those pertaining to transparency, market integrity, and investor protection. The company is recognized as a Crypto-Asset Service Provider (CASP) under the MiCAR framework, allowing them to offer services such as custody of crypto-assets, exchange services (including crypto-fiat and crypto-crypto transactions), and related custodial services on behalf of clients.

With its headquarters in Vienna, KuCoin EU is well-positioned to lead the way in responsible crypto-asset management within the European market, marking a significant step toward enhancing the regulatory landscape and ensuring trust among its users.

To learn more about KuCoin EU and its services, visit www.kucoin.eu.