ABCS Insights and Neptune Retail Solutions Revolutionize DOOH Advertising Measurement in Canada

Revolutionizing DOOH Advertising in Canada

In an impressive collaborative effort, ABCS Insights and Neptune Retail Solutions have taken a significant stride in the realm of digital out-of-home (DOOH) advertising in Canada. This partnership focuses on bringing advanced outcome-based measurement capabilities to the fore, allowing brands to accurately measure incremental sales lift and return on advertising spend (iROAS) derived from physical-world media exposure.

For years, brands in Canada struggled with the inadequacy of tools to assess the true business impact of their DOOH strategies. The current collaboration effectively bridges this gap by enabling advertisers and agencies to analyze DOOH campaigns with the same level of scrutiny traditionally reserved for digital and retail media channels. This shift is more than just statistical; it empowers brands to make more educated decisions regarding their omnichannel media investments.

Bridging the Measurement Gap

Jerome Shimizu, CEO of ABCS Insights, aptly noted, "Media that isn't measured is too often undervalued." His company aims to provide Canadian brands with greater insight into what digital out-of-home advertising truly achieves. The introduction of outcome-based measurement is a game-changer, evolving DOOH advertising from a mere reach-oriented channel into one assessed on its performance and contribution to revenue.

In conjunction, Bill Redmond, CEO of Neptune, expressed his enthusiasm about extending their market-leading In-Store x DOOH targeted media product into Canada. Following a successful launch in the U.S. during 2025, where the collaboration notably drove consumers from out-of-store DOOH exposure right to the shelves, the companies are excited about replicating that success in the Canadian landscape.

The ABCS Insights Approach

ABCS Insights operates as a growth intelligence platform that merges measurement and analytics to offer a holistic view of how marketing and advertising directly influence real-world business outcomes. The foundation of ABCS’s methodology lies in utilizing insights gathered from numerous studies coupled with large-scale, real-world purchase data. This approach allows for outcome-based measurements across various channels, categories, and different phases of the customer purchase journey.

The company engages with a wide array of industries including fast-moving consumer goods (CPG), retail, quick-service restaurants (QSR), financial services, technology, and many more. By aiding marketers in planning, measuring, and optimizing their strategies with confidence, ABCS plays a crucial role in the modern marketing ecosystem.

The Power of Neptune Retail Solutions

Neptune Retail Solutions stands as the unparalleled leader in omnichannel retail marketing across both the U.S. and Canada. Their extensive In-Store Media network spans 60,000 locations and 140 retail banners, which includes well-known names such as Albertsons, CVS, and Kroger. This robust platform is seamlessly integrated with their Digital Incentives Network, enabling the combination of in-store and digital content into a single resource without compromising precision or scale.

The addition of outcome-based measurement capabilities sets both companies apart, allowing them to provide retailers and advertisers with measurable results in driving traffic, conversion rates, and ultimately, profitable revenue growth. Their unique positioning in the market makes them a vital channel for brands eager to innovate in their advertising strategies.

Conclusion

The partnership between ABCS Insights and Neptune Retail Solutions marks a pivotal advancement in the Canadian advertising landscape. With enhanced measurement capabilities, brands can now make data-driven decisions that reflect the true impact of their digital out-of-home advertising efforts. This collaboration not only promises to elevate the standards of DOOH measurement but also aims to transform it into a leading force in the broader advertising ecosystem. As more advertisers embrace these innovative solutions, the future of DOOH in Canada looks brighter than ever.

For further information on how this partnership can transform your advertising strategy, feel free to reach out to ABCS Insights or Neptune Retail Solutions directly.