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Braun's Series 9 Pro+: A Revolutionary Shaving Experience

The leading brand Braun, under PG Japan, is set to release its highly anticipated Series 9 Pro+ in early November. This model marks a significant evolution from the original Series 9, introducing an innovative ultra-thin micro-blade designed to elevate shaving standards for men around the globe.

For nearly 10 years, Braun's Series 9 has set the bar with its superior shaving technology. With the new Pro+ upgrade, veterans and first-time users alike can expect an exceptional shaving experience that marries deep cutting power with skin-friendly technology, promising an 'incredible single stroke' shave.

Changing Shaving Habits Among Men

Current trends show a shift in men's grooming practices. According to a 2024 survey, 57% of men utilize electric shavers, maintaining a majority preference. However, there's a growing awareness of skin-related issues post-shave, with those affected rising from 61% in 2019 to a notable 74% in 2024. Razor burn is now reported as the top concern by 35% of men, indicating a delicate tension between achieving a clean shave and caring for sensitive skin.

When purchasing electric shavers, users prioritize depth of cut right after pricing, indicating a considerable market need for innovation that does not compromise skin health.

The Series 9 Pro+: Engineered to Innovate

Understanding these needs, Braun unveiled the Series 9 Pro+, which features groundbreaking updates aimed at providing an incredibly deep and gentle shaving experience.

Point 1: Blade Innovation After a Decade

One of the most notable aspects of the Series 9 Pro+ is the newly upgraded deep-cut blade, the first of its kind since the Series 9's initial introduction. The revamped ultra-thin micro-blade supports fine cutting just beneath the skin’s surface at a depth of -0.01mm. This level of precision reduces the bumps and niggles often felt after shaving, resulting in a smoother post-shave experience. The new micro-blade boasts a 45% increase in cutting stability compared to its predecessor, helping to provide an exceptionally close and clean shave.

Point 2: Intelligent Shaving with AI Technology

The Pro+ features advanced AI technology, upgrading the blade’s sensitivity by reading beard density 300 times per second, up from the previous rate of 160. This allows the shaver to offer personalized shaving adjustments, ensuring a comfortable environment even in sensitive areas.

Point 3: Performance Assistant Display

Equipped with a state-of-the-art LED full-color display, the Pro+ keeps users informed about cleaning intervals and blade replacement times. This innovative performance assistant ensures optimal shaving quality, reinforcing the commitment to a user-centric shaving experience.

Point 4: Blade Replacement Made Easy

Furthermore, users can purchase upgraded blades separately. These new blades are compatible with the earlier Series 9 Pro models, promoting consistent performance and a maintenance suggestion of every 18 months to ensure cutting efficiency.

Braun's Commitment to Quality

Braun has established a reputation for reliability and superior product quality, influencing daily lives through innovative solutions. The Series 9 Pro+ is poised to change the shaving landscape for men's grooming. Alongside iconic product lines like Gillette, Venus, and Oral-B by Braun, P&G Japan continues to enrich consumer lifestyles across diverse product categories.

With the Series 9 Pro+, Braun is not just launching a product, but redefining what men can expect in their grooming routines, addressing the dual demands for depth of cut and skin kindness that modern users seek. Discover the transformation for yourself when the Series 9 Pro+ hits the shelves in November!