Agora and Banuba Collaborate to Transform Live Video Engagement with AR Technology at IBC 2025
In a groundbreaking partnership, Agora (NASDAQ: API) and Banuba are set to unveil their latest innovations in the realm of augmented reality (AR) at the forthcoming IBC 2025 event in Amsterdam. Scheduled for September 12, 2025, this collaboration will focus on enhancing live video streaming experiences through advanced AR and AI capabilities, making real-time interaction more engaging than ever before.
Agora, a prominent leader in real-time engagement, specializes in empowering developers with versatile APIs that integrate conversational AI, voice, and video functionalities into applications. By partnering with Banuba, a trailblazer in AR technologies, the two companies aim to provide powerful tools that allow content creators and media platforms to deliver immersive real-time experiences.
The highlight of this collaboration will be Banuba's sophisticated AR features, which include innovative functionalities such as AI background replacement, studio lighting enhancement, customizable beauty filters, and a unique "weatherman mode" that can dynamically adjust within live video feeds. These tools enable content creators to produce polished, interactive content in real-time, greatly enhancing viewer engagement.
Tony Zhao, co-founder and CEO of Agora, emphasized the evolving nature of video content, stating, "Video today is about more than entertainment. It's a canvas for creativity and connection. By integrating Banuba's AR innovations into our real-time video stack, we are empowering developers and media brands to deliver live experiences that are much more exciting and engaging."
On the other hand, Dmitry Ogievich, CEO and Co-Founder of Banuba, expressed enthusiasm about their collaboration, indicating that their latest AR features are engineered to empower creators and broadcasters to express themselves creatively. He noted, "With Agora, these tools become part of a seamless, high-quality, real-time experience."
Overview of Banuba’s Latest AR Capabilities:
Additionally, Agora and Banuba will co-host the Voice AI in Media Happy Hour, where industry leaders in media, AI, and development will gather to discuss the future of technology in real-time interaction. This event is an essential part of Agora's Convo AI World Event Series, dedicated to fostering collaboration among innovators ready to explore the future of conversational AI.
As the demand for interactive and engaging video content continues to soar, the partnership between Agora and Banuba marks a significant step towards redefining the live streaming landscape. The seamless integration of AR and AI in real-time video applications promises to elevate content creation to new heights and deliver unparalleled user experiences.
For further details, attendees can register for the Voice AI in Media Happy Hour at IBC here.
Conclusion: This collaboration not only highlights the technological advancements in media engagement but also underscores the increasing importance of real-time interactive experiences in today’s digital landscape. Together, Agora and Banuba are paving the way for a new era of creativity, connection, and immersion in the world of live video streaming.
Agora, a prominent leader in real-time engagement, specializes in empowering developers with versatile APIs that integrate conversational AI, voice, and video functionalities into applications. By partnering with Banuba, a trailblazer in AR technologies, the two companies aim to provide powerful tools that allow content creators and media platforms to deliver immersive real-time experiences.
The highlight of this collaboration will be Banuba's sophisticated AR features, which include innovative functionalities such as AI background replacement, studio lighting enhancement, customizable beauty filters, and a unique "weatherman mode" that can dynamically adjust within live video feeds. These tools enable content creators to produce polished, interactive content in real-time, greatly enhancing viewer engagement.
Tony Zhao, co-founder and CEO of Agora, emphasized the evolving nature of video content, stating, "Video today is about more than entertainment. It's a canvas for creativity and connection. By integrating Banuba's AR innovations into our real-time video stack, we are empowering developers and media brands to deliver live experiences that are much more exciting and engaging."
On the other hand, Dmitry Ogievich, CEO and Co-Founder of Banuba, expressed enthusiasm about their collaboration, indicating that their latest AR features are engineered to empower creators and broadcasters to express themselves creatively. He noted, "With Agora, these tools become part of a seamless, high-quality, real-time experience."
Overview of Banuba’s Latest AR Capabilities:
- - AI Background Replacement: Enhanced segmentation accuracy for even the most complex scenes.
- - Studio Lighting: Simulated light sources to improve both image and video quality.
- - Weatherman Mode: Enables dynamic positioning in live or pre-recorded video content.
- - Improved Touch-Up Options: Realistic and customizable beauty filters to enhance video quality.
- - Banuba Studio: A web-based tool designed for the creation and testing of AR filters.
Additionally, Agora and Banuba will co-host the Voice AI in Media Happy Hour, where industry leaders in media, AI, and development will gather to discuss the future of technology in real-time interaction. This event is an essential part of Agora's Convo AI World Event Series, dedicated to fostering collaboration among innovators ready to explore the future of conversational AI.
As the demand for interactive and engaging video content continues to soar, the partnership between Agora and Banuba marks a significant step towards redefining the live streaming landscape. The seamless integration of AR and AI in real-time video applications promises to elevate content creation to new heights and deliver unparalleled user experiences.
For further details, attendees can register for the Voice AI in Media Happy Hour at IBC here.
Conclusion: This collaboration not only highlights the technological advancements in media engagement but also underscores the increasing importance of real-time interactive experiences in today’s digital landscape. Together, Agora and Banuba are paving the way for a new era of creativity, connection, and immersion in the world of live video streaming.
Topics Entertainment & Media）
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