New Collaboration Introduces Award Category for Film Tech at Cannes

A New Era for Film Technology: CES Innovation Awards Collaboration at Cannes



In an exciting move for the film and technology industries, the Consumer Technology Association (CTA) has partnered with the Marché du Film at the Cannes Film Festival. This collaboration aims to introduce a fresh award category under the CES Innovation Awards umbrella focused specifically on film production and distribution. The award, titled "Filmmaking & Distribution, in partnership with Cannes Next," aims to recognize technology and tools that empower filmmakers and support the commercial aspects of the film industry.

Celebrating Innovation in Film



The official announcement came during a Cannes Next talk at the festival, where Gary Shapiro, the CTA's CEO, and Guillaume Esmiol, Executive Director of the Marché du Film, detailed the partnership's vision. With the film industry rapidly evolving through the integration of sophisticated technologies, this initiative highlights the critical intersection of creativity, technology, and business.

"This award demonstrates how filmmakers can leverage technology to explore new creative avenues," Shapiro expressed during the presentation. "We are thrilled to partner with Cannes Next and highlight innovators within the community dedicated to transforming the film industry."

Empowering Industry Professionals



The new category will honor cutting-edge solutions that support storytellers and industry experts, ranging from producers and distributors to financiers and content creators. Members of the Cannes Next community will serve as judges, bringing specialized knowledge to ensure the awards recognize truly transformative technologies.

The eligible categories for the awards include:
  • - Audio and video equipment
  • - Pre- and post-production software
  • - Streaming services
  • - Cloud-based video distribution technologies

Furthermore, submissions will explore innovative advancements in generative AI for scriptwriting, video synthesis, voice generation, and virtual production, visual effects (VFX), and next-generation distribution platforms.

A Step Towards the Future



Esmiol emphasized the importance of showcasing innovations that not only support creatives but also shape the future of cinema. The global reputation of the CES Innovation Awards positions it as an ideal platform for highlighting new technologies that enhance artistic expression and open new business opportunities within the film industry.

As part of its mission, the CES Innovation Awards annually recognize outstanding designs and technologies that address global challenges and generate meaningful change. Submissions for CES 2026 will open in June, providing innovators a chance to submit their entries for this prestigious award program.

About the CES and CTA



The CES, recognized as the leading technology show worldwide, serves as a proving ground for groundbreaking technologies and global innovators. It is where top companies finalize deals and establish new partnerships while showcasing the latest developments in the tech world. Scheduled to take place in Las Vegas from January 6-9, 2026, CES continues to cover all aspects of the technology sector. For more information, visit CES.tech.

The Consumer Technology Association (CTA) is North America's largest tech trade association, encompassing the IT sector. Its diverse membership includes leading innovators from startups to global brands, contributing to over 18 million jobs in America.

About the Marché du Film



The Marché du Film serves as the business hub for the Cannes Film Festival, representing the world’s largest international gathering of film professionals. Each year, over 15,000 participants, including distributors, producers, and festival organizers, converge to connect, engage, and strike deals, with more than 1,500 exclusive screenings and numerous industry events taking place.

For additional details, please visit marchedufilm.com.

Topics Entertainment & Media)

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