Midea Unveils Revolutionary Kitchen Solutions at IFA 2025
At the IFA 2025, the Midea Group introduced its latest innovations under the XPRESS MASTER brand, showcasing a suite of cutting-edge kitchen technologies that streamline cooking without sacrificing flavor or nutrition. Recognized in the Fortune Global 500, Midea is setting new standards in culinary efficiency, making it easier than ever for busy individuals and families to prepare delicious meals.
Transforming Cooking Routines
Today’s fast-paced lifestyle demands that meal preparation be quick and efficient. Midea’s XPRESS MASTER addresses this need directly by combining advanced technology and user-friendly design. The XPRESS MASTER lineup features the revolutionary XpressHeat technology, which heats cooking surfaces in mere seconds—perfect for everything from creamy oatmeal to lattes.
For those hectic evenings post-work, the Dual-Zone Hot Air Fryer proves to be a game-changer. Its two separate cooking chambers allow for independent cooking settings, enabling users to whip up crispy fries on one side, while delicately cooking salmon on the other—all without any flavor mingling.
Premium Quality at Home
For those special occasions when you crave steakhouse-quality meals, look no further than the XpressGrill Steak Oven. Utilizing graphene heating technology, this appliance perfectly sears meat without requiring any flipping. This innovation solidifies Midea’s commitment to bringing premium culinary experiences straight to your kitchen.
All XPRESS MASTER products are designed with user convenience at their core. The Twin Convection Oven can roast chicken and bake a delicate tart simultaneously, while the Combination Oven offers a one-stop solution that combines steaming, baking, microwaving, and air frying capabilities. The Smart Range Hood automatically detects cooking activities and adjusts its power accordingly, ensuring an optimal cooking environment.
A Commitment to Efficiency
Midea understands that time is a precious resource. Therefore, the XPRESS MASTER technologies are engineered to save time wherever possible. The Light Meal Cooker quickly transforms simple ingredients into nourishing grain bowls, and the Micro Pressure Cooker can prepare hearty stews that provide meals for the entire week. Meanwhile, the Built-in Compact Oven rejuvenates bread to taste freshly baked.
Midea’s Vision for the Future
Midea Group, established in 1968, stands as a global leader in technology and appliances, ranked 246th on the 2025 Fortune Global 500 list. Beyond kitchen solutions, Midea operates across various sectors, including Smart Home, Industrial Technology, Building Technology, Robotics, Automation, and even Healthcare. With over ten brands under its umbrella, Midea is devoted to driving innovation and enhancing the quality of life through technology.
As Midea continues to expand its footprint in the appliance industry, the XPRESS MASTER line represents not just a commitment to increased efficiency but also a dedication to elevating the culinary experience for consumers around the world.
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