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University of Denver's Daniels College of Business Announces 2024-2025 Marketing Advisory Board

The University of Denver's Daniels College of Business has proudly announced its Marketing Advisory Board for the academic year 2024-2025. This board is led by notable co-chairs Jack Buffington, a respected professor at the university, and Jen Lester, the CEO of Philosophy Communication, Inc. Both bring a wealth of expertise and industry insights crucial for guiding the marketing curriculum and initiatives at the college.

A Collaborative Effort to Shape Future Marketers

The formation of the Marketing Advisory Board emphasizes a collaborative approach where industry veterans come together to influence the department's strategies and operations. Buffington noted, "The collaboration between industry thought leaders and the Marketing Department elevates our curriculum and staff in innovative ways. We aspire to construct a board that meaningfully impacts our students' learning experience."

The insights provided by this board are invaluable for shaping a robust marketing program that addresses the evolving needs of the marketplace. Jen Lester echoed this sentiment by stating, "Since 2013, I've witnessed the Marketing Advisory Board positively impact the university through innovative initiatives that meet hiring managers' expectations. This year, we plan to enhance our strategic approaches further."

Key Initiatives for the 2024-2025 Board

For the upcoming academic year, the board will concentrate on three significant initiatives:
1. Syllabi Enrichment - Updating course materials to include the latest market trends.
2. Industry Insights - Providing students with real-world perspectives through guest lectures and mentorship.
3. Student Success - Ensuring a supportive environment that prepares students for their future careers.

Meet the 2024-2025 Marketing Advisory Board Members

The board comprises 17 distinguished leaders from various sectors, each contributing unique experiences and expertise to elevate the marketing program. Here are just a few highlights:

• - Jack Buffington — Co-chair and professor, dedicated to promoting curriculum innovation.
• - Jen Lester — Co-chair and a seasoned marketing executive leading Philosophy Communication, Inc.
• - Alison Wolfe — VP of product management at Empower, known for a customer-focused approach.
• - Cache Mundy — Senior strategist at Genesis Inc., bringing extensive experience in brand strategy.
• - Debra Dodson — Senior director at Microsoft, with a notable background in high-tech and consumer goods.
• - Gretchen Rosenberg — CEO of Kentwood Real Estate and a recognized leader in the Denver community.
• - Kathy Hagan — Co-president of Karsh Hagan, a prominent figure in Colorado's advertising landscape.

The commitment of these board members is essential for maintaining the relevance and excellence of the Daniels College of Business's marketing program. They convene bi-monthly to discuss strategic initiatives, collaborate on curricula, and guest lecture in various classes. This engagement helps ensure that the marketing department remains aligned with industry needs and expectations.

As the academic year unfolds, the Marketing Advisory Board at the Daniels College of Business continues to enhance the educational experience for its students, preparing them to excel in the dynamic field of marketing. For additional information regarding the board and its members, you can visit the Daniels College website.