BRINGGREEN's Pop-Up Store Celebrates ALPHA DRIVE ONE's Debut in Seoul

BRINGGREEN's Pop-Up Store in Seoul

The K-beauty brand BRINGGREEN, launched by the prominent health and beauty retailer OLIVE YOUNG, is hosting an exciting pop-up store to celebrate the debut of the new K-POP sensation, ALPHA DRIVE ONE. This special event is taking place from January 13 to January 31, 2026, at the exclusive collaboration space, TREND POD BY OLIVE YOUNG N SEONGSU, located within the renowned OLIVE YOUNG N Seongsu.

With K-culture gaining global attention, this pop-up store is set to become a must-visit destination for anyone traveling to Korea. It provides an immersive experience where visitors can enjoy both K-beauty and K-POP under one roof.

As part of the launch, the pop-up will feature the official merchandise of ALPHA DRIVE ONE's debut mini-album, EUPHORIA, which officially goes on sale on January 12, 2026. Additionally, from January 26, exclusive pre-sales for official merchandise commemorating the debut will be available. Customers purchasing the album can also enter a lucky draw at OLIVE YOUNG's offline stores for a chance to win unreleased photo cards.

In addition to promoting K-POP, the pop-up store will showcase BRINGGREEN's popular products, including the Zinc Teca B Serum, Blue Bean B5-PDRN™ Mild Lotion, and Bamboo Hyaluronic Lip Essence. Unique collaboration items between ALPHA DRIVE ONE and BRINGGREEN will also be available exclusively at this event. Customers who participate in a skin concern survey will receive a tailored solution kit. Moreover, starting January 19, those spending above certain amounts will have access to additional promotional items, including:

- Free ALPHA DRIVE ONE stickers on purchases over 10,000 KRW.
- A Trouble Line experience kit for purchases above 30,000 KRW.

For purchases exceeding that same amount, an immediate discount of 2,000 KRW will also be available.

OLIVE YOUNG N Seongsu is becoming firmly established as a "pop-up holy land" where visitors can experience notable K-beauty brands and trends. The commitment to continue diverse collaborations beyond K-beauty, addressing K-culture enthusiasts both domestically and internationally, is a focal point of this initiative.

About BRINGGREEN

BRINGGREEN is a vegan skincare brand born from the K-beauty platform, OLIVE YOUNG. With the slogan "Speed Vegan Care," BRINGGREEN quickly addresses common skin concerns by using friendly botanical ingredients combined with carefully selected components. This brand aims to represent natural skincare that is both effective and innovative.

About CJ OLIVE YOUNG

CJ OLIVE YOUNG first opened its doors in 1999 and has expanded to over 1,300 stores across South Korea. In addition to their brick-and-mortar stores, OLIVE YOUNG entered the online market in 2017 and has launched its own branded products since 2007. They focus on providing low-cost yet high-quality skincare, makeup, and tools, establishing themselves as a leading company in the K-beauty scene with a vision of curating healthy beauty.