Experience the Enchantment of Matsue Castle with and Jam's Art Project.

A Magical Journey at Matsue Castle

In a unique collaboration, and Jam Inc., a creative agency based in Chiyoda, Tokyo, is contributing to the immersive art installation titled "Yakumo Tatsu Unkai - Matsue Castle: A Story Woven of Light and Poetry". This experiential event, organized by Matsue Castle and other local entities, invites visitors to delve into the surreal beauty of Matsue Castle, especially as it celebrates its 10th anniversary as a national treasure.

This event will take place from June 28 to August 17, 2025, on weekends and public holidays, unlocking an extraordinary realm that blends history, natural beauty, and artistic expression. The centerpiece is the hypnotic representation of Matsue Castle shrouded in a mystical sea of clouds.

Through projection mapping and spatial sound design, and Jam has devised a way for attendees to experience the castle as an integral narrative. Guests will not just observe but fully immerse themselves in a setting where reality and fantasy intertwine.

The day's festivities will be free of charge, featuring artificially generated cloud formations appearing on the hour from 10 AM to 6 PM. For those seeking a more enriched experience, evening sessions are available by reservation, where guests can witness a mesmerizing display of projection mapping combined with three-dimensional sound, creating an atmosphere of dreamlike wonder. Tickets for adults are priced at 1,000 yen, while students can join for a mere 500 yen.

Key Highlights of the Event

1. Umadachi: Upon stepping into Matsue Castle, visitors are welcomed into an otherworldly domain where light and clouds coalesce, creating a mesmerizing first impression.

2. Chidori Tea House: Here, the castle is enveloped in an overwhelming expanse of clouds, transforming the scene into something akin to a living art piece.

3. Hommaru: This main venue will showcase the ultimate fusion of cloud formations, projection mapping, and immersive sound, providing an unparalleled experience.

The event symbolizes and Jam's ongoing commitment to harnessing technology to enhance the human experience. By fusing virtual human production, creative direction, and AI technology, they aim to redefine the value of cultural heritage, providing it with innovative interpretations accessible to a wider audience.

Additionally, and Jam is expanding its team and seeking talented individuals such as producers, planners, AI engineers, and designers, reflecting its robust approach to enhancing the creative sector.
For more information about job openings and to apply, visit their careers page at and Jam Careers.

About and Jam Inc.

Founded in March 2024, and Jam Inc. is located in Chiyoda, Tokyo. The company operates in the virtual human production and creative direction industries, spearheaded by the visionary Ryuuya Sanjyo. Their core mission is built around the integration of technology and human creativity, ensuring that cultural experiences continue to evolve and resonate with future generations.

For further details about the project and event, please visit the official website Matsue Castle. This blended experience awaits you, promising a captivating summer journey that celebrates history through the lens of art and technology.