AutomotiveMastermind Unveils Acquire: A New Way to Capture Customers

AutomotiveMastermind Unveils Acquire

In a bold step to empower automotive dealers, automotiveMastermind has announced the launch of Acquire, a cutting-edge product that integrates seamlessly into the Mastermind platform. This tool is designed to harness the vast resources of data available in the automotive sector to identify potential customers, helping dealers expand their market presence.

AutomotiveMastermind, a recognized leader in automotive data and technology, leverages its proprietary Actionable Intelligence™ to offer unprecedented insights into customer behavior and market dynamics. The Acquire tool scans reliable data sources, including Polk Audiences from SP Global Mobility, to pinpoint likely buyers—those who are not already in the dealer's database.

How Acquire Works

The primary function of Acquire is to visualize customer opportunities through an interactive Opportunity Map, categorized by ZIP code. This allows dealers to understand their local market better and identify who they should target for outreach campaigns. By providing a clear view of potential customers outside their existing reach, Acquire gives dealerships the chance to tailor marketing efforts more effectively.

With Acquire, once prospects are identified, the system can manage an automated outreach campaign that spans multiple months, ensuring sustained engagement. Bill Egan, Vice President of Product at automotiveMastermind, emphasized, "Acquire quickly and easily provides dealers with a complete view of their local market via the Opportunity Map. Dealers now have greater control over which neighborhoods and audiences to address."

Dealers can utilize newly crafted templates to create strategic marketing campaigns that resonate with their target audiences. With options to highlight special offers, showcase a hero vehicle, and personalize discounts, the platform enhances each campaign's response potential through effective calls to action.

Debuting at NADA Show

AutomotiveMastermind is poised to showcase this innovative product at the upcoming NADA Show in New Orleans, taking place from January 24-26, 2025. Attendees can visit booth #3535 to experience Acquire's capabilities firsthand and learn how it can help dealerships maximize their outreach efforts and improve sales performance.

A Commitment to Advancing Automotive Sales

Founded in 2012, automotiveMastermind has established itself as a trusted entity in the automotive landscape. With an emphasis on utilizing data to facilitate meaningful connections between dealers and buyers, their solutions are grounded in predictive analytics and personalized experiences. Their tools help retailers deliver exceptional purchasing experiences that cater to both the dealers' and the customers' needs.

In today's competitive automotive market, having effective tools like Acquire can be crucial for dealers looking to expand their portfolios and attract new clients. As the automotive industry continues to evolve, products like Acquire are essential in fostering robust customer relationships and driving sales growth. For more information, dealers can explore the features of Acquire and other offerings at the official automotiveMastermind website.