#Saudi Arabia #Cultural Tourism #AlUla #Experience AlUla #travel Saudi Arabia

Travel Answers Group Partners with Experience AlUla for Tourism Growth

Travel Answers Group, a prominent name in the realm of exclusive vacation experiences, has recently unveiled a strategic partnership with Experience AlUla, which serves as the official management arm for AlUla under the Royal Commission for AlUla. This collaboration marks a significant expansion of Travel Answers' offerings, targeting American travelers eager to explore one of the planet's most unique destinations.

What is AlUla?

Nestled in the breathtaking northwest region of Saudi Arabia, AlUla is an oasis city that boasts a remarkable history, extending back over 200,000 years. It’s home to Hegra, Saudi Arabia's inaugural UNESCO World Heritage Site, along with stunning desert landscapes comparable to the world's most recognized natural beauty spots. This announcement coincides with Saudi Arabia's extensive efforts to transform its tourism sector, inviting international guests to enjoy genuine Arabian hospitality combined with modern cultural experiences.

This venture into AlUla signifies the start of a novel destination portfolio in Travel Answers' Middle East collection, poised to connect the U.S. market to the culturally rich and historically significant treasures of Saudi Arabia. Kirk Demeter, the Founder and CEO of Travel Answers Group, stated, "AlUla represents the next frontier in experiential luxury travel. Our exclusive partnership with Experience AlUla provides travel advisors with unmatched access and insights, letting them create extraordinary experiences in a location that is gaining global recognition."

Exclusive Opportunities for Travel Advisors

Through this new partnership, Travel Answers Group is set to supply travel advisors with extensive support, including:

• - Tailored travel packages featuring exclusive FIT arrangements and customizable itineraries spotlighting AlUla’s top attractions, such as Hegra, Dadan, Jabal Ikmah, and the impressive rock formations of AlUla Old Town.
• - Dedicated specialists who possess deep knowledge of the destination along with established connections to premium hotels and experience providers.
• - In-depth education programs aimed at travel advisors to enhance their confidence and expertise regarding the destination.
• - Comprehensive itineraries that not only focus on AlUla but also offer experiences across the broader Saudi region and popular nearby destinations like Dubai and Jordan.

A Unique Destination Awaits

AlUla offers travelers a blend of contrasting experiences. Visitors can relish in starry desert nights while glamping at luxurious sites, indulge in world-class culinary delights, and explore ancient Nabataean tombs against the backdrop of scenic cliffs. The destination also showcases modern art installations alongside thrilling activities such as rock climbing and mountain biking, enhanced by peaceful wellness retreats.

Vito Anzelmi, Trade Director - North America at Experience AlUla, expressed excitement about the joint venture, stating, "We are thrilled to collaborate with Travel Answers Group to introduce AlUla to further markets. Their profound knowledge in curating personalized travel experiences positions them as an ideal partner for sharing AlUla's extraordinary story with the world. Together, we can unlock unique experiences not found anywhere else."

Travel advisors can now access Travel Answers Group’s new AlUla and Saudi offerings, which promise expert support, flexible itinerary creation, and the confidence that derives from an exclusive partnership with Experience AlUla. To dive into the wealth of travel opportunities available in AlUla, you can visit Travel Answers Group for tailored packages and to learn why AlUla is poised to shape the future of cultural tourism.

About Experience AlUla

Located 1,100 km from Riyadh, AlUla is a remarkable area featuring rich cultural and natural heritage, encompassing a vast region of 22,561 km², characterized by lush oasis valleys, towering sandstone mountains, and ancient sites dating back millennia to the reigning Lihyan and Nabataean kingdoms. Hegra, the most iconic site, encompasses a sprawling ancient city with over 140 well-preserved tombs etched into the sandstone cliffs, echoing tales from its role as a significant trade hub on the ancient caravan routes.

AlUla also comprises ancient Dadan, once a flourishing city, and Jabal Ikmah, noted for its inscriptions—recently included in UNESCO's Memory of the World Register. The village of AlUla Old Town, with its 900 mudbrick homes established by at least the 12th century, was recognized as one of the world's best tourism villages in 2022 by the UNWTO.

For more details, visit Experience AlUla.

About Travel Answers

With more than three decades of experience, Travel Answers is a leader in the luxury and tailor-made travel niche across various regions, including Australia, New Zealand, and Europe. As a trusted partner for U.S. travel consortia and members of USTOA and ETOA, the company equips travel advisors with both the tools and on-ground support necessary to craft exceptional journeys. Under the guidance of Kirk Demeter, Travel Answers continually seeks to provide unmatched value and service to both travelers and advisors, transforming complex travel into seamless experiences.