Creative Planning Strengthens Its California Operations with Grassi Investment Management Acquisition

Creative Planning Expands Its California Operations

In a significant move to bolster its presence in California, Creative Planning, one of the leading registered investment advisors (RIAs) in the United States, announced the acquisition of Grassi Investment Management on September 9, 2025. This strategic acquisition was finalized on August 28, 2025, and is set to enhance Creative Planning's wealth management services in the competitive Silicon Valley market.

Grassi Investment Management, known for its personalized wealth management solutions, brings over 40 years of experience to the table. With a focus on tailored financial advice and deep-rooted client relationships, Grassi has built a reputation in the industry for consistently guiding clients through various economic cycles, ensuring that they remain on course towards their financial goals. The firm manages approximately $1.3 billion in assets, which Creative Planning will now incorporate into its broader portfolio.

Peter Mallouk, the President and CEO of Creative Planning, expressed his enthusiasm about the acquisition, highlighting Grassi Investment Management's client-first approach and expertise. He stated, “Grassi Investment Management's commitment to personalized client service and expertise makes them exactly the kind of firm we seek in our partnerships. We're excited to welcome their experienced team and continue the exceptional service their clients have trusted for generations.” This reflects Creative Planning's strategy to attract firms that share its values of client-centric service and a dedication to providing customized financial solutions.

The integration of Grassi's talent and services will significantly enhance Creative Planning’s West Coast operations. Clients will benefit from access to a comprehensive suite of wealth management services that Creative Planning offers, which includes retirement planning, estate planning, and tax strategy services—all tailored to meet individual client needs.

Peter E. Grassi, the Owner and Investment Adviser at Grassi Investment Management, remarked that joining forces with Creative Planning was a compelling decision, aimed at providing more comprehensive solutions for clients. He emphasized that both organizations share a commitment to client-centric service and take pride in delivering personalized attention. “This alignment in core values creates an ideal foundation for our successful integration while maintaining the high-touch experience our clients value,” he noted.

The acquisition is a testament to Creative Planning's ongoing expansion strategy, a plan that reinforces its mission to deliver high-quality wealth management services across the nation. As more firms seek partnerships that enhance operational capability and client service quality, Creative Planning continues to stand out as a leader in the financial advisory space. The firm’s growth journey and its recent strategic moves indicate a robust vision for the future of wealth management.

In closing, Creative Planning continues to solidify its reputation as a trustworthy investment advisor, with a significant track record in the market. As of June 30, 2025, the firm and its affiliates boast over $370 billion in combined assets under management, making it a powerful player in wealth management both in the U.S. and globally. For more information on their services, visit Creative Planning’s website.