#Japan #community support #Adachi-ku #Hottayu Bathhouse #Adachi Fund

Hottayu Bathhouse Supports Local Children with Donations

Hottayu, a long-established bathhouse located in Adachi-ku, Tokyo, is making waves not just with its traditional hot springs but also with its generous contributions to the community. Under the leadership of the third-generation owner, Kazunori Hotta, the bathhouse has committed to donating a portion of its original merchandise sales to the "Adachi Children's Future Support Fund."

Background of the Donation

Founded in 1942, Hottayu has been a beloved fixture in the daily lives of local residents for over 80 years. Following a major renovation in 2022, the bathhouse has attracted not only its regular clientele but also younger visitors and travelers from afar, marking it as a cultural hub for the new era of Japanese bathing practices. Aligning with its philosophy of "Warming up this Town," Hottayu aims to contribute positively to the community it serves.

The recent initiative to donate part of its sales reflects a growing consciousness about corporate social responsibility. Hotta expresses that it’s important for Hottayu to be a part of a larger movement towards supporting the next generation and ensuring their healthy development and opportunities.

Merchandise Contribution

The products included in this charitable initiative consist of original items available at Hottayu, including:

• - Original Towels
• - Custom T-Shirts
• - Stickers
• - Water Bottles

These items are designed to capture the essence of Hottayu's unique atmosphere and the cultural allure of public bathing. The hope is that every purchase not only enhances the buyer's experience but also contributes to a deeper cause—supporting children's welfare within the community.

Future Contributions

Hottayu is dedicated to balancing the promotion of its bathhouse culture with community contributions. The ongoing success of its merchandise sales will continue to fuel this cycle of support, ensuring that every visit to Hottayu is meaningful not just for patrons but for local children as well.

The Adachi Children's Future Support Fund

Established in March 2021, the Adachi Children's Future Support Fund aims to create an environment where all children, irrespective of their background, can grow with dreams and hope. Functioning on donations from local citizens and businesses, the fund enables various activities supporting children’s healthy development, such as:

• - Children's Cafés
• - Educational Support Programs
• - Safe Spaces for Youth
• - Food Pantry Initiatives

Moreover, the fund assists children transitioning from care facilities to independent living, encouraging those facing challenges to thrive and providing them with diverse opportunities for growth.

The community collaborates generously to foster a system that collectively supports the future of local children.

About Hottayu

Having opened its doors in 1942, Hottayu has maintained its reputation as a cherished sento (public bath) for over 84 years in Nishiarai, Adachi-ku. The major renovation in 2022 brought forth a concept to "Warm this Town," celebrating its old-world charm with modern facilities, including a herb sauna inspired by traditional tea rooms, a deep water bath of 160 cm, and outdoor baths. Hottayu aims to achieve the top rank in regional sento saunas by 2026 by continuously innovating while respecting tradition. Official website: Hottayu

About Pixel Inc.

Pixel Inc. is a company dedicated to the development, planning, and management of lifestyle-related businesses including baths and weddings. Kazunori Hotta, passionate about the sento industry, founded the company in 2024 after a successful career which included being a founding member of ZOZO's predecessor and serving as a director on various boards. The company plans to expand further in the bathing industry with future projects.