Baja California Sur Launches EMBRACE IT Initiative
Baja California Sur, a stunning region in Mexico known for its breathtaking landscapes and vibrant ecosystems, has recently announced the launch of an innovative initiative called EMBRACE IT. This program is specifically designed to promote sustainable tourism while enhancing the local infrastructure and community well-being. From June 30, 2025, foreign visitors staying in the state for over 24 hours will contribute to this initiative through a modest tax.
The Tax Structure
The newly implemented EMBRACE IT tax is set at 470 MXN (approximately 25 USD) per person. This payment must be made online through the Travelkore platform, streamlining the process for tourists. Travelers are required to show proof of this payment at various entry and exit points in the region, including major airports such as Los Cabos, Cabo San Lucas, La Paz, and Loreto.
Mtra. Bertha Montaño Cota, the Minister of Finance and Administration, emphasized the government’s commitment to creating unforgettable tourist experiences while safeguarding local ecosystems. She stated, "Our commitment is to offer a memorable tourism experience while protecting our ecosystems and supporting the well-being of local communities. EMBRACE IT is a key tool for achieving this."
Funding Provisions
The funds collected through this initiative are earmarked for several vital areas, aimed at ensuring a holistic approach to both environmental protection and community support. These funds will specifically target:
- - Environmental Protection: Initiatives aimed at preserving the natural landscape and biodiversity of Baja California Sur.
- - Infrastructure Improvement: Enhancements to public facilities and tourist-related infrastructure that will benefit both visitors and residents.
- - Social and Cultural Projects: Support for local communities through various cultural initiatives and social programs.
Implementation and Compliance
The EMBRACE IT initiative is grounded in Article 129 Bis of the Baja California Sur Financial Law, along with specific regulations detailing payment mechanisms. The execution of this program will involve cooperation between the local government and Tourist Tax México S.A. de C.V. (TTMX), utilizing Travelkore’s SaaS technology to manage and ensure compliance efficiently.
Travelkore offers a global platform designed to facilitate tax payments related to accommodation and ensure regulatory adherence. This will provide a smooth and transparent experience for those contributing to the EMBRACE IT fund.
Conclusion
The EMBRACE IT initiative represents a proactive step by the government of Baja California Sur to not only promote robust tourism but also protect its invaluable natural resources. With tourism playing a pivotal role in the local economy, the success of this initiative could serve as a model for other regions looking to balance ecological concerns with economic development. As more visitors flock to this breathtaking locale, it's crucial that their impact is mitigated through responsible practices that benefit the environment and support local communities.
By contributing through the EMBRACE IT tax, tourists become active participants in the preservation efforts, leaving a positive legacy for future generations while enjoying the beauty of Baja California Sur.