NAVER D2SF Makes Strategic Investment in Sorcerics to Advance Ambient AI Home Solutions
In a significant move to enhance smart home technology, NAVER D2SF, the corporate venture arm of South Korea's leading internet company, has announced a strategic investment in Sorcerics, a startup specializing in Ambient AI that is focused on creating autonomous home solutions. The pace of global life continues to increase, prompting a growing need for smarter technology that not only understands users' demands but anticipates their needs. Sorcerics aims to address this market gap by developing AI-powered home systems that truly care for users by understanding their contexts and intentions.
Sorcerics is guided by the principle of Ambient AI—an approach focused on making technology an integral part of everyday life, blending seamlessly into user environments. Unlike traditional smart home systems that require explicit user commands to function, Sorcerics is pioneering a system designed to operate autonomously, adapting to users' needs and proactively providing services through contextual understanding.
At the core of Sorcerics' technology is a single camera paired with a proprietary large language model (LLM), which enables detailed analysis of user behaviors and environmental signals. This sophisticated AI setup allows the system to infer user intent. For instance, if a user is preparing for sleep, instead of merely turning off lights, the system intelligently adjusts the lighting to promote a conducive atmosphere for rest.
Another significant feature of Sorcerics' solution is the emphasis on privacy. By operating multiple AI models on-device, the technology ensures that personal data remains secure, providing robust privacy protection without sacrificing performance. Additionally, the company has managed to optimize hardware costs, making their solutions considerably more affordable—around one-fourth the price of competing products.
Sorcerics boasts a founding team led by CEO Hyeonjong Ryu, who brings over a decade of experience in product development and research from world-renowned tech companies including Google. As they gear up to launch, Sorcerics is currently conducting beta tests in North America, aiming for a Kickstarter campaign in early 2026, and plans to showcase their innovation at CES 2026 for potential global partners and consumers.
The smart home market continues to grow, with nearly half of North American households already owning at least one smart device. However, the existing solutions frequently fall short of offering integrated, proactive capabilities. Sorcerics is poised to transform the landscape with its innovative approach, focusing on building a user-friendly smart home environment that evolves along with consumer expectations.
To support its ambitious growth strategy, Sorcerics is actively hiring talent across various fields including AI, software development, business, and marketing. This recruitment drive aligns with NAVER D2SF's mission to empower technology startups aiming for significant impact on a global scale. Yang Sang-hwan, head of NAVER D2SF, emphasizes the vision of technology that understands and serves users intuitively, underlining the potential of Sorcerics to revolutionize smart living.
With the investment from NAVER D2SF, Sorcerics aims not just to meet current market demands but to redefine what smart homes can do for users. As they prepare for a public launch in 2026, the world will be watching how this innovative company disrupts the landscape of home automation and whether its vision of fully autonomous living becomes a reality.
The Philosophy Behind Ambient AI
Sorcerics is guided by the principle of Ambient AI—an approach focused on making technology an integral part of everyday life, blending seamlessly into user environments. Unlike traditional smart home systems that require explicit user commands to function, Sorcerics is pioneering a system designed to operate autonomously, adapting to users' needs and proactively providing services through contextual understanding.
How Sorcerics' AI Home Solution Works
At the core of Sorcerics' technology is a single camera paired with a proprietary large language model (LLM), which enables detailed analysis of user behaviors and environmental signals. This sophisticated AI setup allows the system to infer user intent. For instance, if a user is preparing for sleep, instead of merely turning off lights, the system intelligently adjusts the lighting to promote a conducive atmosphere for rest.
Privacy and Performance
Another significant feature of Sorcerics' solution is the emphasis on privacy. By operating multiple AI models on-device, the technology ensures that personal data remains secure, providing robust privacy protection without sacrificing performance. Additionally, the company has managed to optimize hardware costs, making their solutions considerably more affordable—around one-fourth the price of competing products.
Leadership and Future Plans
Sorcerics boasts a founding team led by CEO Hyeonjong Ryu, who brings over a decade of experience in product development and research from world-renowned tech companies including Google. As they gear up to launch, Sorcerics is currently conducting beta tests in North America, aiming for a Kickstarter campaign in early 2026, and plans to showcase their innovation at CES 2026 for potential global partners and consumers.
Addressing Market Needs
The smart home market continues to grow, with nearly half of North American households already owning at least one smart device. However, the existing solutions frequently fall short of offering integrated, proactive capabilities. Sorcerics is poised to transform the landscape with its innovative approach, focusing on building a user-friendly smart home environment that evolves along with consumer expectations.
Recruitment and Expansion
To support its ambitious growth strategy, Sorcerics is actively hiring talent across various fields including AI, software development, business, and marketing. This recruitment drive aligns with NAVER D2SF's mission to empower technology startups aiming for significant impact on a global scale. Yang Sang-hwan, head of NAVER D2SF, emphasizes the vision of technology that understands and serves users intuitively, underlining the potential of Sorcerics to revolutionize smart living.
Conclusion
With the investment from NAVER D2SF, Sorcerics aims not just to meet current market demands but to redefine what smart homes can do for users. As they prepare for a public launch in 2026, the world will be watching how this innovative company disrupts the landscape of home automation and whether its vision of fully autonomous living becomes a reality.
Topics Consumer Technology）
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