#Japan #Fukuoka #Nippon Direct #Kanoah Laureas

Nippon Direct Marketing Partners with Kanoah Laureas Fukuoka

Nippon Direct Marketing Co., Ltd., headquartered in Minato-ku, Tokyo, has taken a strategic step by signing a sponsorship agreement with the women's professional volleyball club, Kanoah Laureas Fukuoka. This initiative is part of Nippon Direct's evolution from traditional mail-order sales to a comprehensive service company focused on entertainment, globalization, and digital transformation in the context of Web 3.0.

Since establishing a capital and business partnership in 2025, Nippon Direct and Kanoah have collaborated on advertising, marketing, and promotional activities, including a titled event named "Nippon Direct Presents MUA HANA DAY" held in March 2026. This new sponsorship arrangement marks a more robust commitment by Nippon Direct to support the club's ongoing ventures, fostering continuous development in sports while creating innovative values that connect communities, fans, and businesses.

Background of Implementation

The move to enhance collaboration follows the prior capital business partnership and the successful execution of title matches. Sports have an unparalleled ability to evoke emotions and bring vitality to local communities, bridging relationships among people, businesses, and fans.

Kanoah Laureas Fukuoka, while firmly rooted in its community, has decided to strive for new heights by entering the SV.LEAGUE GROWTH from the 2026-27 season. Nippon Direct resonates with the club’s passionate attitude towards growth and aspires to leverage its wealth of experience in product planning, marketing, and customer engagement to elevate the club's recognition and enhance fan experiences.

Interactive initiatives facilitated by Nippon Direct which will include social media campaigns, TikTok, LINE, and more are going to create a blend of sports entertainment. Also, special live performances by music group HKT48 will differentiate this sponsorship experience further.

Sponsorship Overview

• - Sponsor: Nippon Direct Marketing Co., Ltd.
• - Sponsorship Partner: Kanoah Co.
• - Target Season: 2026-27
• - Contract Purpose: Support club activities as a sponsor.

Expanding Fan Experience through Sports, Entertainment, and Digital Transformation

Nippon Direct aims to expand the fan experience beyond mere observation, focusing on engagement with sports. The knowledge gained from social media campaigns, digital lotteries, and live events will be integral in reimagining how fans experience games. Future plans involve discussing and creating participatory promotional campaigns closely tied to matches and events, utilizing Nippon Direct's products and services.

Interactive Promotional Ideas:

• - Promotions integrated with matches and events
• - Fan-oriented initiatives using Nippon Direct products
• - Innovative viewing experiences leveraging social media, LINE, and digital technologies
• - Collaborative campaigns connecting local businesses, fans, and clubs
• - Co-development of content and products showcasing the local area on a national and global stage

Specific details of these initiatives will be communicated upon finalization.

Comments from Leaders

Kyosuke Nakamura, CEO of Kanoah Co.:
Since the capital business partnership, Nippon Direct has played a vital role in supporting the club through various facets including marketing initiatives and experiential projects during our title matches. I'm encouraged to establish a strong partnership further with Nippon Direct as a sponsor, creating meaningful connections across everyday life for fans and the community around the club. Your ongoing support is appreciated as we embark on exciting new stages ahead.

Akiko Mizutani, President of Nippon Direct Marketing:
I am thrilled that we've formalized a sponsorship deal with Kanoah Laureas Fukuoka, allowing us to reinforce support for the club's endeavors. Since initiating our capital business collaboration, we have engaged in mutual initiatives that combine the realms of sports, entertainment, and digital transformation, and I look forward to contributing to the growth of both the club and an enriching fan experience.

Future Outlook

Nippon Direct Marketing is committed to evolving beyond traditional retail by embracing entertainment, globalization, and digital innovation. Through this sponsorship agreement, we aim to support Kanoah Laureas Fukuoka's competitive activities while fostering community engagement, fan community development, product and service creation, and digital experiences.

About Kanoah Laureas Fukuoka

Kanoah Laureas Fukuoka is a women's professional volleyball club based in Fukuoka, participating in the SV.LEAGUE GROWTH WOMEN for the 2026-27 season. The name "Kanoah" means "freedom" and "Laureas" translates to "happiness" in Hawaiian, embodying the club's mission to bring joy and energy to the community through volleyball activities.

Company Overview

• - Nippon Direct Marketing Co., Ltd.
• - Location: 3-20-5 Toranomon, Minato-ku, Tokyo, Japan
• - Representative: Akiko Mizutani, President
• - Established: October 1977
• - Business Scope: Comprehensive services including mail order, content planning, and marketing support.
• - URL: Corporate Website