New Mochi and Second-Hand Bookstore Products Launch at Chiikawa Bakery!

Exciting New Additions at Chiikawa Bakery

The Chiikawa Bakery, a beloved institution run by LTAR Inc., a subsidiary of CL Holdings based in Tokyo, is introducing a variety of new and delightful products starting from July 3, 2026. This charming bakery is known for its whimsical creations, and this time, they are adding items inspired by a flying squirrel and a second-hand bookstore to their lineup.

New Bread Offerings

Among the new arrivals, the Mochi Bread takes center stage with its playful face shape. Inside, it features a mix of strawberry pulp combined with rich mascarpone cream sourced from Hokkaido, creating a deliciously unique taste that is expected to win over many customers. The Second-Hand Bookstore Bread also aims to impress, filled with orange peels and Hokkaido mascarpone cream, offering a refreshing flavor that balances sweet and tangy notes. These creative bread options showcase the bakery's commitment to merging fun with gourmet offerings.

Merchandise Galore

Alongside the new breads, a range of original merchandise will be available. Customers can look forward to plush mascots dressed in staff outfits inspired by the mochi and second-hand bookstore themes. Additionally, glass mugs and decorative stickers featuring these adorable characters will be introduced, allowing fans to bring a piece of Chiikawa into their daily lives.

What is Chiikawa?

For those unfamiliar, Chiikawa is a beloved comic series created by illustrator Nagano, featuring the earnest, everyday stories of the main character Chiikawa and his friends, including Bee and Rabbit. The series has gained significant popularity, leading to an extensive range of merchandise, collaborations, and even an animated TV series that airs on Fuji TV. With the upcoming release of the movie "Chiikawa: The Secret of Mermaid Island" set for July 24, 2026, the brand's universe continues to grow.

Store Locations

Chiikawa Bakery has two main locations you can visit:
1. Chiikawa Bakery in Harajuku
Address: 4-30-3 Jingumae, Shibuya, Tokyo, Omokado, 3rd Floor
Hours: 11:00 AM - 8:00 PM
(Open on irregular holidays)

2. Chiikawa Bakery OSAKA
Address: 3-2-2 Umeda, Kita Ward, Osaka, JP Tower Osaka, KITTE Osaka, 3rd Floor
Hours: 11:00 AM - 8:00 PM
(Also open on irregular holidays)

Reservations are available through priority admission tickets, which also include a shopping voucher for ¥1,000.
Visit the official website for more information: Chiikawa Bakery

Conclusion

The Chiikawa Bakery's new product lineup showcases their innovative spirit and dedication to delighting customers. Whether you're looking to try a new type of bread or to collect unique Chiikawa merchandise, the bakery's latest offerings promise to be a tasty treat for enthusiasts and newbies alike. Keep an eye out for the launch and prepare to immerse yourself in the wonderful world of Chiikawa!