#Japan #Tokyo #Because #Kanako Momota #U-DAY

Stylish Rainy Days: The New UMBRELLA Collection by Because

The Tokyo-based ladies’ brand, because, under the leadership of CEO Kazunori Watanabe, has unveiled its latest UMBRELLA collection for Spring/Summer 2026, featuring the charismatic Kanako Momota. The collection aims to transform gloomy, rainy days into vibrant experiences, encouraging everyone to embrace their individuality even in wet weather.

A Unique Collaboration

Kanako Momota, born in Shizuoka in 1994, is not only the leader of the popular idol group Momoiro Clover Z but also a multi-talented actress and voice artist. Her vibrant personality and infectious spirit resonate throughout this latest campaign, creating a visually stunning photo story that captures her unique style while showcasing the new rain gear. From clear umbrellas to chic raincoats, each item in the collection brings a pop of color that stands out against the dreary backdrop of a rainy day.

Embracing Positivity Through Fashion

This collection encourages customers to find joy in their daily routines, even during wet weather. The featured rain items, which include:

• - Clear Umbrella naminami - ¥3,190 (tax incl.)
• - Clear Umbrella bonbon - ¥3,190 (tax incl.)
• - Bicolor Piping Umbrella - ¥2,750 (tax incl.)
• - Fleur Umbrella - ¥2,750 (tax incl.)
• - Shimaenaga Umbrella - ¥2,750 (tax incl.)
• - 16 Flame Bicolor - ¥2,750 (tax incl.)

Each piece is thoughtfully designed to uplift the spirits of those who use them, turning rainy days into opportunities for personal expression.

Get Inspired

The brand's official webpage offers a special section dedicated to the collaboration with Kanako Momota. Customers can not only explore the collection but also get inspired by how Kanako styles each piece. With her lively energy, she demonstrates that fashion can be both functional and fun, making rainy days just a little brighter.

To see the collection, visit the official site or check out their Rakuten online store. For more visual inspiration, follow Because on Instagram.

About Because

Founded in 1994, because specializes in rain gear designed to make every day enjoyable, regardless of the weather. Their brand philosophy revolves around adding color and joy to everyday life, whether it’s rainy or sunny. Apart from the because brand, they also promote a sustainable rain goods line known as U-DAY.

As a leader in the rainwear market, because offers a range of stylish weather gear including umbrellas, raincoats, and sunshades that cater to a broad audience. The continuous commitment to creativity and quality defines their unique offerings, making them a beloved choice in Tokyo and beyond.

By choosing items from the UMBRELLA collection, not only do you equip yourself for the rain, but you also adopt a mindset that celebrates life’s little moments, no matter the weather.